Gurugram, India – Titus Upputuru, former national creative director at Taproot Dentsu, has launched his own advertising and film agency called ‘The Titus Upputuru Company’, which will be creating content for brands and audiences across platforms.
As part of the launch, the company has released a set of short, intriguing films that establish the identity. Each film begins with the initials ‘TU’ and goes on to form a different face, that has correlation to the drama occurring in the video and audio.
Speaking on the occasion, he said “I have been in this industry for 25 years now. I thought a Silver Jubilee was the perfect time for me to launch this company. I thank God for every milestone, for every moment during this incredible journey. I am ever so grateful. It’s time now to look ahead and I am so excited about this brand new journey. In my career, I have always been interested in the craft of writing, art direction, design, and photography.
He added, “Over the last decade or so, I have also had the opportunity to direct ad films and short films for brands. I wanted to combine these skill sets and offer the last mile in execution too, because execution is what the audience ultimately sees. We all know that video sits right on top of the marketing tools that marketers are using today across the world. So, along with brand strategy and static creative solutions across mediums and platforms, we will offer our expertise in Video too”.
Titus has written and directed numerous ad films and short films including the acclaimed HarperCollins India’s haunting murder mystery ‘Parcel’ and the 2022 DadaSaheb Phalke Award winning ‘Nip in the Bud’ short film for Times Internet.
“We are excited to tell stories using different mediums. The idea is to keep human at the heart of it and manifest empathy. People still choose brands that have a certain quality about them, that profess a certain human belief; brands that move people, that respect them. As a Creative led company, we will wish to partner such brands, while obsessing about craft,” Titus added.