Singapore – Former global CEO for dentsu’s content and creative, Dick van Motman, will now take the helm as the chairman of the advisory board of Singapore-based pop culture marketing Culture Group.
Through his new appointment, van Motman will advise Culture Group regarding market entry and development, as well as mergers and acquisitions, and executive mentorship.
Prior to his latest position at Culture Group and his past role from dentsu, van Motman has also served as chairman for dentsu in Southeast Asia, and has accumulated more than 30 years of building brands and businesses globally.
Aside from the current role, van Motman is also on the way to launching his own consulting and investment group which will focus on accelerating the growth of disruptive businesses in emerging industries.
Commenting regarding his appointment, van Motman stated that his newest affiliation with Culture Groups speaks more about a “combination of strategy, creativity, production and strong leadership” that places the agency in “a unique position to define how brands leverage pop culture to create business success.”
“In a dynamic region where demographics are skewed younger, digitally adept, and in search for expression and identity, brands that are anchored in pop culture thrive commercially. Culture Group’s uncommon approach goes beyond advertising and seeks to drive brands to consciously forge a connection with the right passion point,” van Motman stated.
Meanwhile, Culture Group’s founder and president Michael Patent commented, “Dick’s unparalleled history in the region and commitment to developing the next generation of transformative businesses is why we’re excited to partner with him as we embark on our next phase of growth,”
Culture Group has been ramping up its senior hires for its advisory board, including Marie Lee who similarly joins from dentsu to spearhead the agency’s insights and strategy function in Singapore; and Jakeena Malli who joins from Mindshare as group account director, as well as Angie Akaraskul who from Brave Bison, to take the role of business director.