Australia – Tourism Tasmania, the tourism marketing firm of the Tasmanian Government in Australia, has unveiled ‘Discover Tasmania’ mobile application to let tourists customise and make their own travel experience unique when visiting Tasmania.
In collaboration with creative agencies Clemenger BBDO and Orchard, the application was made with features including real-time, location-specific notifications on insider tips and recommendations, itinerary builder, interactive maps, and other offline features which make it more convenient to use.
Clemenger BBDO led the app’s experience design, whilst Orchard helped in delivering a more connected and efficient digital experience for visitors.
Sarah Clark, CEO at Tourism Tasmania, said that they want the application to become the ultimate travel companion to help visitors explore the tourism offerings available throughout Tasmania.
Dani Bassil, CEO at Clemenger BBDO, added that this has been a truly collaborative project with the tourism marketing firm, and it’s rewarding to see that they made Discover Tasmania app possible.
Moreover, Wai Kwok, CEO at Orchard, added, “The Discover Tasmania App will help bridge the gap between digital connection and Tasmania’s products and experiences, delivering a seamless connected experience that Tasmanian travellers will remember.”
Discover Tasmania mobile application is now available to download on the App Store.
