MarketingEast Asia

Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide

Gian Japsay - September 15, 2023

  • Equip yourself with the latest insights and strategies that can future-proof your brand for what's next in the marketing industry. Join our 'What's NEXT 2023: Marketing in Malaysia' hybrid conference on 5 December 2023. Register HERE!

Japan McCann Worldgroup Japan announced the appointment of leadership within its agency brands, McCann and Craft. Takashi Aoki will join McCann Erickson Japan Inc. and Craft Worldwide Inc. as representative director and president, taking effect on October 1, 2023. 

Aoki will be under the direct supervision of Ji Watson, the CEO of McCann Worldgroup Japan. He will collaborate closely with the regional and global network to lead the Japanese teams in delivering impactful solutions to help clients expand their businesses.

Aoki brings over two decades of experience as a strategic thinker in the realms of marketing, branding, and customer experience from his previous position as managing director of Media.Monks Tokyo. Throughout his career, Aoki has contributed to a diverse portfolio of global and domestic brands in industries such as FMCG, luxury, cosmetics, tech platforms, automobiles, tourism, pharmaceuticals, and food and beverage. He has worked for Dentsu Y&R Tokyo, J. Walter Thompson Japan, J. Walter Thompson Shanghai, Publicis Groupe, and Saatchi & Saatchi Tokyo.

Speaking about the appointment, Watson commented, “I am delighted to welcome Takashi Aoki to our management team. His multi-market knowledge and expertise leading cross-functional teams make him uniquely suited for this role. I very much look forward to working closely with him and our existing leadership team, accelerating our transformation to become the irrefutable leader in the business of creativity.” 

Meanwhile, Aoki expressed, “I am very excited to take on this role leading McCann and Craft in Japan. Both agencies have a unique presence in Japan, being part of a global network, as well as having a deep understanding of the Japanese market and also a strong roster of clients. I look forward to continuing to develop creative and effective solutions that address the challenges our clients face in this rapidly changing world, working closely with the teams in Japan as well as the APAC regional and global teams.”