Tag: McCann Worldgroup
For Amitabh, ‘Together, limitless’, which was done alongside McCann, is the external reflection of the brand’s internal transformation into a strategic partner that can orchestrate this complex digital landscape.
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
Singapore – The Central Provident Fund (CPF) Board and MoneySense, in partnership with McCann Worldgroup Singapore, have launched a new national initiative titled “Make Every Day Matter. Plan Your Life Story”. The CPF Plan Your Life Story campaign encourages Singaporeans to take greater control of their...
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
Japan – McCann Worldgroup has appointed Takashi Aoki as representative director and CEO of its Japan operations, effective 2 October 2025. On the same date, he will also take on the role of representative director and CEO of McCann Japan. Aoki, who currently serves as representative director and president...
China – McCann Worldgroup has appointed Arthur Tsang as chief creative officer for Greater China, bolstering its creative leadership as part of its growth strategy in the region. Tsang brings with him extensive experience and a distinctive cross-disciplinary background that spans advertising, music,...
China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth. In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective...
Nick has been leading McCann Worldgroup SEA for four years. Throughout his leadership, he has prioritised how the agency promotes creativity, ensuring it is recognised and rewarded within the team.
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