Australia – Local football club Sydney FC has tapped content management system (CMS) company Storyblok to create digital experiences to boost fan engagement amongst its club and reignite their enthusiasm.
For this partnership, the football club worked closely with Herbert Digital, a Storyblok Certified Partner, to build a digital stadium experience with Storyblok in 4 months.
Along with being the main source of content for everything about Sydney FC, the website features an ‘Experience Selector’ that enables fans to pick the best seats for their circumstances and the atmosphere they want to enjoy.
Sydney FC only planned to use the website for the initial return to the stadium, but after seeing this success and experiencing how easy and cost-effective it is to manage content with Storyblok, they decided to continue using it as their primary membership hub.
Jeremy Butler, head of consumer business, marketing and content at Sydney FC, said, “We were under intense time pressure to create relevant content for the website. The intuitive design of Storyblok was effective in allowing our content team to approach the project with minimal training.”
He added, “We, as marketers, can independently change the content without having to involve developers. This, combined with the ability to view changes in real-time, allowed us to achieve our objective ahead of the deadline.”
Meanwhile, Dominik Angerer, co-Founder and CEO of Storyblok, said, “Great digital experiences generate excitement far beyond the devices that they live on. Sydney FC has been able to use compelling content to drive action by their fans, leading to record revenue and attendance. This is a winning strategy, both on and off the pitch.”
