Australia – Content management system Storyblok has announced its plans to expand to the US and the UK markets by next year. Despite the rapid expansion internationally, it will remain a fully remote company: all over 230 employees work across over 45 countries.
Storyblok will launch a US entity in January 2024 to continue supporting the explosive growth in the market. The company will also create a dedicated UK entity to establish its local presence later in 2024.
Some of the company’s clients include DIRECTV, Crunchyroll, Red Ventures, DW Drums, AppFolio, and BlackLine Systems; as well as US tech companies like Netlify and BigCommerce, and agencies such as Americaneagle.com, CI&T, and Royal Cyber.
Julia Doria, US sales director at Storyblok, said, “Our research shows that 75% of US businesses report improved KPIs, revenue growth, and productivity since switching to a composable, headless CMS. Even with those high satisfaction numbers, only 22% of US businesses are using a headless CMS for their content operations. The opportunity in this market is massive, and our success so far gives us a lot to build on as we help companies create better digital experiences.”
Meanwhile, Dominik Angerer, co-founder and CEO of Storyblok, commented, “Despite a difficult economic environment, our rapid growth in the US proves that businesses realise an investment in composable content management actually saves money. A Total Economic Impact study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like that will continue to fuel our growth in the US and internationally.”
