Empowered Women Awards

Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation

  • MARKETECH APAC introduces a unique platform to recognise women's empowerment in the marketing industry across Asia Pacific in Empowered Women 2023 Awards. Join us as we bring recognition to women leaders in marketing, agency, tech, platforms, and SMEs. Nominate your women leaders here!

Australia – A recent study conducted by global research and advisory firm Forrester Research notes that content management system (CMS) company Storyblok was able to provide its customers with high return on investment (ROI) once they modernise their content operation. 

The ROI was recorded as high as 582%, over a three-year period and paid for itself in less than six months.

According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees, composed of 250 developers and 250 content creators, and annual revenue of $800 million.

It also noted that before investing in Storyblok’s CMS, the interviewee’s organisations were using a mix of traditional CMSs or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.

For Dominik Angerer, co-founder and CEO of Storyblok, their system’s capabilities around a composable architecture, visual editing, collaboration, workflows, and omnichannel publishing allows customers to make creating and managing content more enjoyable for all teams, plus allowing audiences to enjoy better digital experiences.

He also added that the fact that this modern approach to content management also enabled cost savings and business benefits shows that now is the time for businesses to future-proof their content operations.

“The amazing customer ratings and stories we have heard have always been a great indicator that businesses get a significant return on investment from managing their content with Storyblok. At a time when more businesses are scrutinising traditional CMS platforms and exploring how a composable, headless CMS setup helps them with content operations and creating content at scale, we believe this Forrester study proves that Storyblok is a smart CMS investment,” he said.

  • WN2023 Conf Box Ad

    Hear from remarkable industry leaders from top brands as they share future-proof marketing strategies aimed at equipping marketers this 2023 and beyond at our 2-day APAC-wide hybrid conference, 'What's NEXT 2023: Marketing in Asia Pacific'. Register HERE now!

  • Celebrate with us as we recognise women leaders in the marketing industry at our upcoming 'Empowered Women 2023 Awards'. Be inspired by their stories of leadership, knowledge, and experience. Nominate your women leader HERE!

Share this story