Singapore – Parenting community network Supermom has appointed Luke Lim as its group chief executive officer for Southeast Asia. In his new role, Lim will report to Supermom’s board of directors and will work closely with Joan Ong, the founder of Supermom.
He will also work with representatives of the platforms’ two VC firms – Weisheng Neo from Qualgro and Adrian Tan from AC Ventures– to provide leadership and direction to the company.
Lim joined Supermom as an investor in 2015 and became a co-founder of the digital platform with Joan in 2019, transforming its original events business into a tech platform with a strong first party data, insights and crowd influencing offering.
His efforts have contributed to Supermom receiving a series-A funding of SGD $8 million from Qualgro and AC Ventures earlier during the year. He is also the founder of Louken Group, one of Singapore’s largest local brand and digital agencies with clientele across 8 markets in APAC. His achievements stem from his passion to see the local start up scene grow and he has been an avid tech start up investor, in-house incubator and co-owner of a venture investing arm.
Speaking on his new role, he said, “Combining our twin engines of community growth and AI-technology advancements, Supermom is on course to help brands connect to millions of parents in SEA and I am truly honoured to take on the reins as the Group CEO.”
He added, “My key area of focus as I take on this role will be on scaling the impact of Supermom’s tech-ecosystem to deliver authentic first-party data, sustainable user-generated content, bringing insights of families to brands operating in Southeast Asia.”
