Singapore – Creator platform for short premium content Viddsee has appointed Esther Yue as its head of brand entertainment, and are set to infuse a fresh perspective and enhance the team’s growth momentum.
In her new role, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee’s branded entertainment team, bolstered by the inclusion of new, experienced hires.
This fresh and proficient team is set to bring a new level of dynamism to Viddsee’s branded content business. Collaborating closely with internal studios and the marketing team, she will help pioneer integrated strategy solutions for Viddsee’s clients.
Yue will be joining Viddsee’s robust management team, which includes Ho Jia Jian as the CEO, Michele Schofield as the senior vice president of commercial, and Kenny Tan as the vice president of Viddsee Studios.
She is a seasoned industry professional, bringing an impressive wealth of experience from her past leadership roles at Saatchi & Saatchi, BBDO, Dentsu, Craft Worldwide WW and most recently at Distillery.
During her tenure at these esteemed advertising agencies, she had the privilege of collaborating on noteworthy projects, alongside top-tier creative teams and clients throughout the region.
Ho Jia Jian, CEO of Viddsee, said, “Having Esther on board is a huge win for us. Her experience and proven record will boost our business offerings. This appointment shows Viddsee’s commitment to strengthening our storytelling brand, reaching more clients, and growing faster.”
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