Singapore – Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia has announced the winners of Brand Awards for 2024.
The awards which were opened for consumer voting on 14th February saw participation from over 11,000 parents and generated more than 95,000 responses.
In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia and BaoViet Life (insurance) in Vietnam
Through this Award, over 5,000 respondents have also pledged to donate their participation fee to support the chosen beneficiaries, as part of Supermom’s endeavour to support single mom communities in the different countries.
Supermom had brought on board an advisory panel comprising Dr Lau Kong Cheen, Associate Professor of Marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, Co-CEO, Asia Pacific, VML International; to preside the judging process for this Brand Awards.
Commenting on the awards, Luke Lim, CEO of Supermom said: “We are thrilled with the great response we have received to this year’s Brands Awards and would like to congratulate all the winning brands for the great connection with their consumers. The Supermom community also needs to be applauded for enthusiastically coming together to vote for the deserving brands. This process has encouraged us to continue providing consumers with a platform to share their recommendations of their favourite brands to help empower fellow parents to make the best decisions for their families.”
