Singapore – Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia announces the launch of Brand Awards for 2024.
The only awards of its kind to be 100% voted by consumers, Supermom Brand Awards seeks to recognise the best products and services for mothers and families in the Southeast Asia region.
This year’s award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel.
Online voting for the awards will commence on 14 February for the Supermom community. Families interested in voting will need to create an account on welovesupermom.com site. The top three most voted brands across each of the categories in five countries will be unveiled on 18 March.
Commenting on the awards, Luke Lim, group CEO of Supermom, said, “Brand Awards are conceived to be a win-win for both brands and consumers. The Awards will give consumers a chance to contribute their insights while getting paid for their efforts, and more importantly be able to compare their preferences against other parents’ recommendations. This will reinforce Supermom’s mission to empower millions of families to live better and smarter. Meanwhile, the results of the Awards will be a strong testament of the value that winning brands provide to their consumers, and gain greater recognition, credibility and trust amongst their target audience.
To ensure that the awards process is seamless and foolproof, Supermom has also brought on board an advisory panel comprising Dr Lau Kong Cheen, associate professor of marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, co-CEO, Asia Pacific, VML International.
Supermom has also introduced an option for its community to donate their participation fees for Brand Awards to chosen beneficiaries which include Ray of Hope Singapore, Single Moms Indonesia, SingleMums Vietnam and Hati in Malaysia.
