Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

Subaru’s latest campaign with The Works showcases new WRX rally model

by Jean Cabico

-

May 24, 2022

Subaru-WRX-and-The-Works

Sydney, Australia – Automobile brand Subaru has recently launched a new campaign to showcase its new all-wheel-drive Subaru WRX rallies, alongside The Works, an agency part of the Capgemini group.

The campaign drives home strong themes of desire and passion to the most loyal of the WRX fandom, with Subaru’s continued trend of emotive music selection playing a key role. This time set to the iconic Aussie track ‘Need You Tonight’ by INXS, the campaign is a celebration of the love and affection Australians have felt for the stylish performance rally model for over 30 years whilst simultaneously accelerating a sense of ‘exhilaration to a new generation’. 

Amanda Leaney, Subaru’s marketing director, said, “Built on decades of rallying heritage, the WRX is more than a legendary car, it’s a cultural icon synonymous with World Rally Championships, blockbuster movies, gaming and more. So, pairing the All-New WRX with the equally iconic sounds of INXS made a lot of sense.”

Meanwhile, Nathan Bilton, The Works’ creative director, shared, “It’s not often you get to work on an automotive icon. Pair that with some incredible locations from around Tassie, the spiritual home of rally in Australia, then let Mark Toia work his magic and you can see why the WRX has captured the hearts of fans for so long. And why the latest in a long line of legends is perfectly engineered to deliver the next generation of exhilaration.” 

The campaign will be available on TV screens this week, as well as across social, online, and digital.

In April 2022, Subaru has also launched a new campaign to showcase its sports car BRZ model. Created in partnership with The Works, part of Campgemini Group, the spot illustrates a sense of pure driving joy, brought to life by artist Chris Yee.

Related Tags anz Australia Campaign The Works Subaru WRX Rallies
Share this article

Related Articles

View All
Lion launches alcohol-free XXXX Zero with carbon-reducing media campaign
Marketing Featured ANZ
Lion launches alcohol-free XXXX Zero with carbon-reducing media campaign
May 20, 2022
By Teddy Cambosa
The Works adds Daniel Pankraz as strategy partner
Marketing Featured ANZ
The Works adds Daniel Pankraz as strategy partner
May 20, 2022
By Teddy Cambosa
Aussie fintech Block Earner launches first-ever OOH campaign in Sydney
Marketing Featured ANZ
Aussie fintech Block Earner launches first-ever OOH campaign in Sydney
May 18, 2022
By Christian Calma
Think HQ x Yarra Valley Water
Marketing Featured ANZ
Think HQ launches ‘Shower Shorter. Save Water’ campaign for Yarra Valley Water
May 16, 2022
By MARKETECH APAC
Subaru showcases BRZ model via new campaign with The Works
Marketing Featured ANZ
Subaru showcases BRZ model via new campaign with The Works
April 26, 2022
By Teddy Cambosa
Tim Brothers The Works
Marketing Featured ANZ
The Works welcomes Tim Brothers as new senior creative
December 6, 2021
By Jean Cabico
No posts found

Featured Articles

View All
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
Main Feature Marketing APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
May 20, 2022
By MARKETECH APAC
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Main Feature Technology Global
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
May 17, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
May 17, 2022
By MARKETECH APAC
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Marketing Featured Southeast Asia
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
May 16, 2022
By Teddy Cambosa
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin