Singapore – TBWA\Media Arts Lab, Apple’s custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s general manager.
Throughout his career, Alexander has shown to be a leader at multiple Australian agencies, including BMF, Leo Burnett, and The Monkeys. His works include the design of a car powered by human attention for the RAC, Palau Pledge campaign, which was used in changing immigration laws in Palau, and Telstra’s significant initiative to permanently free payphones in Australia.
Speaking about the appointment, Anderson said, “Stuart comes with a proven track record for creating work that has moved people, rippled culture, and instigated behavioural change. I am thrilled to welcome him to Media Arts Lab and for him to drive forward our work in Australia. His talent and energy will help us continue to create impact for Apple.”
Meanwhile, Alexander said, “Media Arts Lab has a long and storied history of impeccably crafted work that impacts culture — a goal I have long strived to accomplish through my creative work. To say that I’m excited is an understatement and I can’t wait to share some exciting work already in development.”
