Sydney, Australia – Streamotion, the digital B2C streaming and technology firm, will be continuing its partnership with independent full-service agency, The Hallway, to develop the name and brand identity for Foxtel’s Group’s news streaming service, Flash.
Flash is a first-of-its-kind dedicated live news streaming service, featuring more than 20 local and global live news sources at launch, providing a convenient way for Australians to stay informed by bringing together a diverse range of local and global television news sources live and on-demand.
Through the extended partnership, The Hallway created the streaming service’s name and brand identity. It will also be managing the creative, media, channel planning, and brand identity development for BINGE, which launched in May last year and now has more than 730,000 paying subscribers.
Julian Ogrin, Streamotion’s CEO, stated that The Hallway has demonstrated its expertise in creating and growing consumer-facing technology brands.
“We worked closely together on the launch of BINGE and are delighted to have teamed up with them again for Flash, the third streamlining service we have launched,” said Ogrin.
Meanwhile, Simon Lee, the partner and executive creative director at The Hallway, commented they are delighted that Ogrin and his team placed their trust in the agency to create the name and identity for the new service.
“We are confident that together we’ve created another truly effective brand that will join BINGE in making a strong contribution to Foxtel Group’s bottom line,” said Lee.
