An event platform built for your creative efforts to succeed.

Marketing company IVE acquires ADG, AFI to extend retail display, 3PL offerings

IVE x AFI x ADG
  • Trying to make sense of overflowing marketing data and information? Join marketing leaders from BigPay, Entropia, MSL Malaysia, Popeyes, and Vase.ai uncover the best approaches this July 27 at Consumer Insights Power-Up 2022. Register now for FREE!

Australia – Marketing agency IVE Group has announced its acquisition of Active Display Group (ADG), the display and signage unit of creative transformation company WPP, and AFI Branding Solutions (AFI), the Melbourne-based fabric signage innovation firm.

Through the acquisition, ADG will further strengthen IVE’s retail display and 3PL offerings in Australia, while AFI will help in adding events, exhibition, and fabric printing, as well as signage capabilities to the agency’s offerings for the first time.

IVE said that the integration will commence in November 2021.

Matt Aitken, IVE Group’s CEO, shared that the acquisitions aim to strengthen their offer as an industry leader in the design and production of temporary, semi-permanent, and permanent retail display solutions to leading Australian and global brands. 

“ADG’s comprehensive 3PL division is also a seamless fit for IVE’s already extensive logistics and fulfillment operations. We look forward to welcoming the ADG and AFI staff to our business, and showcasing IVE’s diverse value proposition to their customers,” said Aitken.

Meanwhile, Steve Voorma, the CEO of Active Display Group, stated that the combination of ADG and IVE’s existing capabilities will create by far the most sophisticated and advanced retail display offering in the country. 

“From the breadth and depth of our combined capability, right through to our impeccable environmental and sustainability credentials, this new retail offering will be unmatched in Australia,” said Voorma.

Glenn Watson, AFI’s managing director, commented that this is an exciting new chapter for AFI Branding and they look forward to joining the talented team at IVE. 

He said, “AFI brings complementary services to IVE’s already extensive offering, presenting a compelling proposition to its existing 2,800 clients and the wider market.”

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story