Australia – Storyblok, a content management system (CMS) category leader, has announced its recent affiliation with Bynder, a global digital asset management company, today, November 16.
Said partnership aimed at addressing several pain points marketers face on a daily basis to ensure brand consistency across a number of channels. It also intends to enhance market time and ease of distribution of assets from their DAM platform, directly in the CMS.
In relation, Storyblok conducted a global survey of 500 marketers, which revealed that an increased amount of assets and channels they are supporting leads to time-consuming asset management tasks and content mistakes.
Specifically, the findings showed that an average of 55% managed more than 1,000 digital assets in their asset manager. Only 8% support just one channel with their assets, 37% support 5–10 channels, and 18% support more than 10 channels.
In terms of asset management, 37% also spend 5–10 hours each month, and 27% spend more than 10 hours.
Meanwhile, managing access rights is the biggest pain point of asset management (24%), followed by finding and organising files (19%). 48% made a mistake in their asset manager that caused content problems (broken links, wrong versions of files, etc.).
With the increased demand for new content, 64% use AI to help create digital content very regularly or regularly, and only 11% never use it. 53% connect their asset manager to other marketing platforms, with 41% connecting it to 5–10 of them.
Brad Kofoed, SVP of global alliances at Bynder, said, “Storyblok’s survey highlights the challenges that organisations are facing in managing the growing volume, variety, and speed of content that needs to be created and distributed to support digital commerce. Increasingly, content is seen as a strategic business asset that enables organisations to deliver exceptional content experiences across complex omnichannel buyer journeys.
“Our partnership with Storyblok is a key integration that will aim to help teams with exactly that – providing content consistency, ease of distribution, and faster speed to market by making on-brand content directly available in the CMS,” he added.
Meanwhile, Barry D’Arcy, VP of Partners at Storyblok, also shared his thoughts about this, saying, “Assets serve as the fundamental building blocks for crafting digital experiences. Our collaboration with Bynder seamlessly integrates their top-tier enterprise digital asset management solution with Storyblok, enabling businesses to effortlessly leverage their entire asset library and restore order within the realm of content chaos.”
Through this integration, it has allowed seamless reuse of Bynder managed assets, has been released on the Bynder marketplace, and is also available to install through Storyblok. In addition, the teams will also be able to solve the complications of omnichannel asset management and content governance.
