Australia – Digital product and venture studio Grade have teamed up with Storyblok to transform Compass, the Australian national elder abuse knowledge hub. This partnership has empowered Compass, a project of Elder Abuse Action Australia (EAAA) with funding from the Australian Government Attorney-General’s Department, to effectively deliver valuable content and impactful digital campaigns in the fight against elder abuse, directly benefiting Australian elders, their families and surrounding communities.
Before engaging with Grade, Compass faced challenges with its website and struggled to provide a seamless user experience for its diverse audience, hindering navigation and content updates. To address these issues, EAAA sought Grade’s expertise to overhaul Compass’s digital presence.
Recognising the need for a user-centric approach, Grade took charge of the project, collaborating with multiple stakeholders and securing crucial Government approvals. The comprehensive solution included redesigned user experience, advanced CMS integration, content migration and optimisation, cloud-based hosting, enhanced search visibility, and ongoing support and innovation.
The implementation of Storyblok’s CMS empowered the Compass team to confidently deliver content and campaigns, driving greater engagement and raising awareness about elder abuse. Furthermore, Compass gained valuable insights into audience behaviour through advanced analytics, enhancing its strategic decision-making process.
Matt Bachle, CEO at Grade, said, “We couldn’t be happier to see the results that Compass is now experiencing as a result of our collaboration. By leveraging Storyblok, we empowered the Compass team to deliver valuable content and create digital campaigns that raise awareness about elder abuse, directly benefiting elders and the community around them.”
He added, “Having recently been made an official Storyblok partner agency, we look forward to working with Storyblok in the future as we continue to provide our clients with quality, human-centred digital experiences.”
Meanwhile, Barry D’Arcy, VP of partners at Storyblok, commented, “We are proud to partner with Grade in empowering Compass to address the critical issue of elder abuse. Our CMS enables Compass to efficiently manage content, engage users and raise awareness about this important cause. It’s exciting to see the transformation that Compass has achieved.”
