Conversational Marketing: Connecting the CX Dots in 2023

Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs.

With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives.

MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.

Agenda

27 April 2023

2:00 pm

-

2:20 pm

SGT

Presentation: Conversational Commerce – Increasing customer engagement & Improving marketing campaign results

Customers have shown an increasing affinity to engage with brands on asynchronous channels like WhatsApp, Viber, Google Business Chat, WeChat and more. Join us as we discuss the latest industry trends, customer stories and best practice recommendations on how to leverage messaging at scale for your business:

Conversational commerce, key statistics and its trend
Best practices and how businesses can leverage this to grow their business.
Top engagement by Brands in APAC

27 April 2023

2:20 pm

-

3:00 pm

SGT

Panel Discussion: From Conversation to Commerce: Leveraging conversational marketing to generate real-time conversions

Picking up speed: How conversational marketing can shorten path-to-purchase
Establishing a two-way street: How to set up a conversation that honours two-way engagement over a one-way delivery
Maximising AI: How the sophistication of the new ChatGPT4 can actually help in a brand’s conversational marketing efforts

Jia Nina

Country Marketing Head, Malaysia

BigPay

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC

David Harling

Managing Director

MoneySmart Group

Raenald Renz De Jesus

Head of Marketing, Philippines

ShopBack

Register

Speakers

Jia Nina

Country Marketing Head, Malaysia

BigPay

Here

No bio found.

56189

Merlvin Tan

Team Lead – APAC Sales

MessageBird

Here

No bio found.

70373

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC

David Harling

Managing Director

MoneySmart Group

Here

No bio found.

70549

Raenald Renz De Jesus

Head of Marketing, Philippines

ShopBack

Here

No bio found.

70621

Loading...

Share this webinar:

Partner

MessageBird

MessageBird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.