Kuala Lumpur, Malaysia – Drinking water is essential for daily activities, especially if people want to be refreshed and hydrated. But natural bottled water brand Spritzer proves in its latest campaign that they are more than just a thirst-quencher drinking water, showcasing that its product can make skin look healthy and youthful because it was made with Silica.
In collaboration with advertising agency FCB Shout, Spritzer released a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’ which showcased the benefits of Silica, a mineral which is scientifically proven to boost collagen production to make the skin look ‘youthful’.
Malaysian celebrities Ayda Jebat and Merqeen served as the stars of the campaign.
Shiao Chan, Spritzer’s head of marketing said that Silica has a key role in producing collagen that makes the skin beautiful, therefore, it’s a key to change the perception of the consumers towards Spritzer mineral water as a merely thirst-quencher drink.
Syahriza Badron, general manager of FCB SHOUT, added, “After all, we live in a world where skincare is rapidly ascending on the consumers’ list of priorities, as evidently seen in the extensive routines they are willing to go through each day to ensure good skin health.”
Other works from the campaign will be shown across all media channels.
In 2021, FCB was tapped by Spritzer to handle its creative mandate.
