Kuala Lumpur, Malaysia – PepsiCo in Malaysia has appointed advertising agency FCB Malaysia to manage a major ‘festive’ campaign for its Quaker Oats brand, which is set to run later this year.
The advertising agency secured the appointment after a competitive pitch that saw a number of agencies take part in. The appointment will see FCB Malaysia working on an integrated campaign for Quaker Oats, handling its advertising, social media, and content creation, as well as bringing Go Communications on board as a specialist partner to handle the public relations duties.
“2020 wasn’t the best of years but thanks to the entire team putting in the hard yards, we still made it a profitable one and even achieved YOY growth. Winning a storied brand like Quaker Oats allows us the opportunity to flex our FMCG prowess and importantly, keeps the momentum going,” commented Shaun Tay, the co-owner and CEO of FCB Malaysia.
Sharing on how the company landed the decision, Melinda Ong, marketing manager of PepsiCo Malaysia, said, “FCB’s idea truly stood out with its sharp, insightful strategy that enabled us to deliver a clear, structured on-brand message via engaging content that’s contextual to the needs of our intended audience.”