Melbourne, Australia – Online betting company Sportsbet has revisited its ‘cinematic’ approach to its campaigns, tapping into the talents of its in-house creative team and virtual production team Palomina, to promote its latest products in line with the approaching National Rugby League (NRL) and Australian Football League (AFL) seasons this year.
The campaign features five different scenarios through 2022 and follows the same lovable group of friends navigating unexpected scenarios with the help of Sportsbet’s Same Game Multi and Bet With Mates products.
Rambo Goraya, creative director at Sportsbet said that their internal creative team loved turning their ambitious ideas into reality with a new edge.
“Every year we challenge ourselves to dial up the fun, the level of product insight, the humour and unexpectedness, all in the name of memorability and engagement with viewers. Dreamscreen blew us all away and provided an amazing setting for our ideas,” Goraya said.
Jason Thatcher, head of brand and advertising at Sportsbet, said, “Our audience give us a lot of feedback on the humour and enjoyment Sportsbet campaigns deliver and we never want to let them down. From an effectiveness point of view, we’re excited about our added focus on product this year to make sure we remain relevant and truthful to a growing betting customer base.”
Meanwhile, Clay Jacobson, founder and CEO at Dreamscreen, said, “We loved working on the Sportsbet TVCs. Dreamscreen technology comes into its own when creating whole worlds for productions to inhabit. It was a blast moving from Cleopatra’s temple one day, to then be deep into the supernatural caves of the Middle Ages the next.”
Campaign elements include 14 x 30 & 15s TVCs supported by various bespoke edits across social media such as Instagram, Facebook, and Snapchat; plus OOH and major press.
