Auckland, New Zealand – When we say something about sports, majority of us just think of the gameplays and tournaments that happen. However, there is much more about sports, ranging from making history and milestones to being a part of our modern culture. This is the message that Spark Sport, the on-demand sports streaming service of New Zealand telco Spark, shows in its newest brand campaign.
Conceptualised alongside creative agency Colenso BBDO, the new campaign shows the broadcaster positioning themselves as the entertainment provider that ‘sees sport differently’. Where in-match moments affect more than just the game, they change culture.
Moreover, the campaign’s 30-second TVC shows users how they can watch the cause and effect sport has on the identity of a single family, lived primarily through the eyes of its youngest son.
Speaking about the campaign, Chae Blewitt, marketing lead at Spark Sport, remarked that sports fandom and consumption is constantly evolving and as a broadcaster, it’s their responsibility to evolve with it.
“‘See Sport Differently’ represents our commitment to all New Zealand sports fans, to provide a platform to see sport on their terms. We’re really excited to continue to build on this brand position during a huge year of sport in 2022,” Blewitt said.
Meanwhile, James Tucker, strategy director at Colenso BBDO, commented, “Sport is so much bigger than just what happens on the field or during the game. Its influence on identity, connection and culture is undeniable. It’s exciting to see Spark Sport capture this and bring it to life.”
Spark Sport’s campaign launched 16 January on TV and rolls out across social, digital and online channels, where viewers can ask themselves how they see sports.
