India – Sony Pictures Networks India (SPNI) has forged a three-year media partnership with Formula E to broadcast all Formula E races live on Sony Sports Network and Sony LIV across the Indian subcontinent.
In this partnership, SPNI will air on Sony Sports Network television channels all races of the Championship’s tenth season. Additionally, fans will have access to all the practice sessions live, as well as qualifying and races this season, through streams on SPNI’s OTT platform, Sony LIV.
Formula E’s behind-the-scenes series, Unplugged, will also be aired in SPNI, and will closely follow the journey of Maserati MSG Racing driver Jehan Daruvala during his debut season in the championship.
Sony Sports Network has worked with Formula E before, having aired its contents during the fourth, fifth, and sixth seasons. And as part of the new partnership, Sony Sports Network has launched a campaign promoting the championship and spotlighting India’s own Jehan Daruvala from Maserati MSG racing.
With the message “The Ride has just begun,” the campaign seeks to localise Formula E and rally audience support.
The tenth season of Formula E racing will be exclusively broadcasted live across India on the Sony Sports Network, with coverage spanning to Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan, and Sri Lanka.
After thrilling racing action in Rome last year, Formula E is set to debut at the Misano World Circuit Marco Simoncelli on April 13th and 14th, 2024.
Rajesh Kaul, chief revenue officer for Distribution & International Business and head of sports business at Sony Pictures Networks India, shared, “We are thrilled to announce our multi-year partnership to broadcast all Formula E races live on Sony Sports Network. Formula E enjoys a loyal following among motorsports fans in India, and we expect it to grow further with the inclusion of rising star Jehan Daruvala. Formula E is the future of motorsport racing in the world, and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”
Commenting on the partnership, Aarti Dabas, chief media officer for Formula E, also said, “With an enthusiastic, diverse, and young sports fanbase, India is an important growth market for us. As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content. This includes live coverage of every race on Sony’s linear and digital channels, featuring rookie driver and local favourite Jehan Daruvala and their home-grown team, Mahindra, who have been part of Formula E since the first season.”
Meanwhile, Daruvala also shared, “I am excited to be pursuing my Formula E racing career, knowing that I have a huge and passionate fanbase following me through Sony Pictures Networks. It is a dream come true to join Maserati MSG Racing, and I am committed to doing my very best for the team, the fans back home, and around the world.”
