Taipei, Taiwan – Digital out-of-home (DOOH) media owner Solmate Media has tapped programmatic DOOH adtech company Hivestack to be its partner to distribute programmatic DOOH in Taiwan, offering local and global brands, agencies and omnichannel demand-side platforms (DSPs) the opportunity to purchase and activate DOOH inventory.
The partnership, a first for the Taiwan market, will be instrumental in driving adoption of programmatic DOOH in the Taiwanese market. Solmate’s advanced and interactive digital screens will benefit agencies and omnichannel DSPs in monetizing their premium DOOH inventory leveraging custom audience and omnichannel targeting via the Hivestack SSP.
To date, Solmate currently has 6,000 premium digital screens in high-end hair salons across Taiwan, with plans to increase this to over 10,000 by the end of 2022. In addition, Solmate screens are enabled and integrated within the customer mirrors at leading hair salons, meaning dwell time is upwards of 60 minutes, which gives advertisers an opportunity to target audiences with non-skippable video content.
Yaw Ren Tsai, CEO at Solmate Media said, “We are very pleased to be partnering with Hivestack in Taiwan and look forward to expanding our DOOH presence in the local market. By leveraging Hivestack’s market-leading technology and our network of premium DOOH screens, we can raise awareness for the programmatic DOOH channel and connect better with the global marketplace.”
Meanwhile, Troy Yang, managing director for North Asia at Hivestack commented that this partnership is an exciting moment for them in time to be announcing their first Supply Side Platform (SSP) partnership in Taiwan – the initial step in the firm’s market launch.
“Solmate Media is an ideal partner with their network of screens in premium hair salons, offering unparalleled targeting capabilities for both local and global advertisers. Hivestack is pioneering the Taiwan market for programmatic DOOH and we are thrilled to be increasing premium inventory supply, providing our demand partners the opportunity for outside-in buys into Taiwan from around the world, globally,” Yang said.
