Manila, Philippines – Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines.
Soo will be responsible for driving sales and onboarding Philippine clients onto TMG’s regional digital advertising platform.
TMG’s entry into the Philippines market offers a significant value proposition to advertisers, merchants, and influencers in Southeast Asia’s fourth-largest economy.
TMG collaborates with social media platforms, advertisers, and influencers to develop the entire creator economy in the Philippines and benefit from the country’s forecasted soar in digital advertising revenues over the next decade as more consumers make direct purchases on social media platforms.
SoPa acquired TMG in 2022, and it has grown from operating exclusively in its headquarters in Bangkok, Thailand, to expanding to Vietnam in 4Q 2022, to Indonesia in 1Q 2023, and now to the Philippines in 3Q 2023.
Dennis Nguyen, SoPa founder/chairman/CEO and TMG chairman, stated, “We are very pleased to bring the Philippines market into the TMG ecosystem. TMG’s disruptive advertising platform, combining over 10,000 talented creators, market-leading design/branding capabilities, influencer advertising-focused social commerce services, will generate massive storytelling capabilities and revenue generation opportunities for local, regional and international advertisers seeking to market in the Philippines.”
He added, “By leveraging our local knowledge of market trends from other offices in Thailand, Vietnam, and Indonesia, TMG provides international quality advertising products and services for our brand partners as well as significant revenue generating opportunities for Philippines creators”.
“I am very excited to hire Billy Soo to head our TMG Philippines operations. Billy brings a wealth of experience in gaming and advertising from his time at Gushcloud International, Nixgen Entertainment, and Powerplay Inc. I look forward to seeing Billy and his team create the most unique and powerful advertising platform here in the Philippines,” Nguyen continued.
On his upcoming appointment, Soo commented, “Bonding through the power of influence, we want to create a genuine connection for brands and content creators, tapping into TMG’s broad advertising network and extensive ecosystem to open new doors towards more business opportunities, capitalising on digital-first and fully integrated advertising networks.”
He added, “Nguyen hired me to turbocharge TMG’s expansion here in the land of the Kabayan. In just five weeks’ time, we have already built a staff of 10+ Manila-based advertising professionals. TMG Philippines will offer premium branded campaigns, MCN, sports marketing and e-sports verticals and we look forward to serving the creator and advertiser communities.”
