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Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media

Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
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Singapore – Society Pass (SoPa), the data-driven loyalty platform in SEA, has announced the acquisition of Thoughtful Media Group (Thoughtful Media), a social commerce-focused and premium digital video multi-platform network headquartered in Thailand which has an operating presence in the US, Vietnam, and the Philippines. 

The acquisition of Thoughtful Media marks SoPa’s first foray into Thailand and adds to SoPa’s growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand. Just recently, SoPa has also acquired Singapore-based Gorilla Networks, a next-generation Web3-enabled MVNO.

Thoughtful Media creates and distributes digital advertising campaigns across its MPN in both SEA and the US. Advertisers leverage Thoughtful Media’s wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and ‘effect’. 

Thoughtful Media’s social commerce platform will be amplifying the reach and engagement of SoPa’s e-commerce ecosystem and retail partners. With this acquisition, SoPa aims to increase customer engagement whilst also focusing on the quality of relationships through a campaign-based approach enabled by this synergistic acquisition.

Specifically, Thoughtful Media’s digital advertising tools and expertise bolsters Society Points, SoPa’s paradigm-shifting loyalty platform. Through data-driven marketing campaigns, advertisers of all types utilise Society Points’ proprietary 1st party data to improve the targeting, efficacy, and efficiency of their digital marketing spend. SoPa’s product offering is seen to uniquely position Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.

Dennis Nguyen, SoPa founder, chairman, and CEO commented, “We are thrilled to have Thoughtful Media join the ever-expanding SoPa ecosystem. Thoughtful Media’s social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout Southeast Asia. In addition, Society Pass is excited to complete our first Thailand acquisition and look forward to launching our SoPa loyalty platform to the 65 million consumers in Thailand”.

Meanwhile, Dan Thorman, Thoughtful Media CEO, said, “Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. In doing so, we expect to drive tremendous revenue growth in 2022 and beyond.”

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