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Snap launches new multi-format delivery ad product

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Sydney, Australia – Camera and social media company Snap has recently announced the launch of their new multi-format delivery advertising product, which enables a renewed buying experience for marketers to purchase all of Snap’s video formats in one advertising set.

Said product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads and Commercials and will feature Snap’s camera offerings, including augmented reality, by the second quarter of 2022.

In addition, the product will be inherently different from single product ad sets, in that delivery and ranking will be able to determine the best inventory to fill in for the selected formats, goal, target audience, and bid.

Kathryn Carter, general manager for APAC at Snap, said, “Snap ads have been successfully leveraged by businesses who seek to directly connect with audiences through immersive and engaging content. At Snap, we pioneered AR advertising at scale and have been innovating ever since.”

Multi-format delivery ad sets reporting will be broken out by ad format, so that buyers can evaluate the efficiency of each format and how it contributes to overall brand performance. While the core experience will remain relatively consistent, Snap has reconstructed how formats, and various campaign criteria are selected within the purchasing experience to allow for more flexibility for buyers.

“The launch of Multi-Format delivery, an industry first product, really solidifies augmented reality as an always-on buying opportunity for our clients. This launch is a game-changing opportunity for brands and advertisers, providing them with a simplified, all-encompassing buying process for their next campaign with Snap,” Carter added.

The new product announcement follows after Snap recently launched Arcadia, a global creative studio for branded augmented reality (AR), powered by a team of world-class experts that pioneered mobile AR advertising at Snap.

Speaking about how the new Snap product can aid Australian and Singaporean brands, Carter said, “Now, Australian and Singaporean brands across categories can easily discover innovative ad opportunities that optimize AR and video together to drive strong results. We are excited for advertisers to use Snap to reimagine their next campaign, using AR which we know is a growing sector and valuable tool.”

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