Singapore – For the first half of 2022, SMRT Trains has ranked first in the top 20 advertisers/groups with high percentage of ad spend in Singapore, while services, such as airlines, banks, and beauty, amongst others, has topped first in the top 20 industries in Singapore with an estimated $262.9m ad spend, according to global information, data and market measurement firm Nielsen.
The report also found that Lazada was second, and the Ministry of Communications and Information was third on the list of top 20 advertisers/groups in Singapore.
Meanwhile, agricultural/industrial and commercial have secured the second spot in the top 20 industries in Singapore with an estimated $78.16m ad spend, while retail was in the third spot with an estimated $54.95m ad spend.
Arnaud Frade, Nielsen’s head of commercial growth for APAC, said that in today’s complex and crowded media landscape, audiences have access to more content across more platforms than ever before, and to stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.
“According to Nielsen’s ROI Report, media spend needs to be between 1% and 9% of revenue to stay competitive. It is crucial for marketers to continue to turn to Nielsen Ad Intel for quality intelligence, to differentiate themselves from the competition and to carve out the best path forward for their brand or media property,“ Frade added.
The insights released are to provide a glimpse into the Nielsen Ad Intel solution available to help boost marketers’ ad strategies. In this release, Nielsen highlights the biggest 20 advertisers and industry spenders in ten APAC markets, including Singapore, Australia, Indonesia, Malaysia, Myanmar, New Zealand, the Philippines, and South Korea, as well Taiwan, and Thailand.
Nielsen Ad Intel reveals that while spending varies according to each market, the biggest advertisers are within consumer goods, retail, communications and food across the reported markets during the first half of 2022. In industry rankings, governments across the region boosted ad spending during the first half of 2022.
