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Marketing Featured Southeast Asia
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Smart, SM’s tech outfit SM Cyberzone brings MPL Playoffs on mall’s cinemas

by Christian Calma

-

May 2, 2022

smart,-sm's-tech-outfit-sm-cyberzone-brings-mpl-playoffs-on-mall's-cinemas

Manila, Philippines – Mobile services provider Smart Communications, Inc. (Smart) has partnered with SM Cyberzone to bring the big screen experience of esports to fans. Through the partnership, Mobile Legends: Bang Bang Professional League – Philippines Playoffs will be streamed in select cinemas of SM, such as SM BF Paranaque, SM Bicutan, and SM Sucat. 

SM will be showing the Season 9 Playoffs in eight (8) SM Cinemas from April 28 to May 1, 2022, within the said mall locations, fans can purchase tickets from SM Cinema’s official website, SM Cinema app, or via the ticket booths to cheer for their favourite teams. Tickets include a free popcorn and MLBB freebies for cinema-goers.

Precy P. Katigbak, first VP and head of national key accounts at PLDT and Smart, shared, “Our partnership with SM for this event is aligned with our goal — to give our customers the best experience. Smart has always been supportive of the passions of our customers, particularly in esports.”

Katigbak added, “We have been empowering over 43 million gamers in the Philippines through our reliable 4G/LTE and 5G network, affordable products and services, and activities that help develop the esports industry in our country.”

Telco Smart has also recently marked its fifth year of partnership with Shanghai-based international gaming developer, MOONTON Games, as the official telco partner for all Mobile Legends: Bang Bang Pro League (MPL) Philippines tournaments in 2022. 

Related Tags Smart Communications SM Cyberzone MPL Season 9 Cinemas
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