MarketingFeaturedSoutheast Asia

Sun Postpaid to be rebranded as Smart Postpaid

Teddy Cambosa - April 13, 2022

  • Are you ready to unlock the secrets to skyrocketing your e-commerce business in the hearts of Southeast Asia’s e-commerce hub? The ‘E-Commerce Marketing Series 2024’ conferences are coming to Malaysia, Philippines, and Singapore starting this July! Click here to find out more!

Manila, Philippines – The postpaid service of local telco Sun Cellular is rebranding to Smart Postpaid, the postpaid offering of telco Smart. This officially comes into effect by April 25.

It should be recalled that Sun has been integrated in Smart’s mobile network infrastructure and corporate management since 2016. In 2020, Sun’s corporate logo featured a subline saying ‘Powered by Smart’, and its prepaid offering was previously rebranded to Smart Prepaid as well in the same year.

In line with the rebranding, all Sun Postpaid or Sun Broadband packages and products will no longer be available.

In addition, a user’s Sun Postpaid number will become a Smart Postpaid number. The telco assures that the user will still be able to use their existing SIM and plan inclusions. Meanwhile, for postpaid needs, Smart encourages new customers to avail of Smart Signature plans and get access to all the great features and benefits of being a Smart Postpaid subscriber.

“All consumer Sun Postpaid, Sun Broadband and Sun FLP subscribers will become Smart Postpaid on April 25, 2022 and will be able to enjoy the full range of available services from Smart Postpaid. This will only cover all the active and individual Sun Postpaid accounts. Sun Postpaid Corporate account users will not yet be covered in this activity,” Smart said in an online statement.

Sun Cellular was previously under Digitel Mobile Philippines, which was then acquired by PLDT in 2011.