Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Singtel boosts support in renewed partnership with Singapore National Olympic Council

by Teddy Cambosa

-

August 7, 2023

Singtel boosts support in renewed partnership with Singapore National Olympic Council

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Singapore – As part of its commitment to promote and support sports in Singapore, telecommunications company Singtel has renewed its partnership with the Singapore National Olympic Council, increasing its sponsorship over the next five years, its biggest sponsorship for sports to date.

Singtel’s new five-year partnership with SNOC aims to support Team Singapore in upcoming major sporting events such as the 2022 Hangzhou Asian Games, the 2024 Paris Olympics and the 2025 Southeast Asian Games in Thailand. Singtel will provide S$1.5 million in funding and also sponsor S$200,000 worth of mobile roaming services for Team Singapore contingents.

Being a major corporate partner of Team Singapore, Singtel has supported athletes in achieving their goal of competing for Singapore in major games including the 2020 Tokyo Olympics. Singtel’s S$2.5 million sponsorship over the last ten years has helped fund various SNOC programmes, offset the contingents’ travelling expenses and enabled them to stay connected while competing overseas. 

Shanti Pereira, one of Singtel’s 2023 partner athletes, said, “As an athlete, it is very encouraging to receive support to enable me to train and compete while representing Singapore. I would like to thank Singtel for their support and for continuing to help Team Singapore to achieve our sporting aspirations.”

Talking about the renewed partnership, Chris Chan, secretary-general of the Singapore National Olympic Council commented, “Singtel has been an unwavering partner of Singapore’s Olympic Movement, the SNOC and of Singapore sports for more than a decade, at our side through triumph and adversity. We are grateful to Singtel for this steadfast support without which many of our athletes’ dreams would not have been possible, and we look forward to celebrating many more Team Singapore milestones with Singtel.”

Meanwhile, Yuen Kuan Moon, group CEO of Singtel, said, “Singtel is delighted to continue our longstanding partnership with SNOC and Team Singapore to support our local athletes as they pursue their sporting dreams and display their talents on the world stage. They are a great inspiration to Singaporeans and show us that with a passion for excellence, determination and resilience, nothing is impossible.”

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Partnerships Singtel Sports Sponsorship Marketing Singapore
Share this article

Related Articles

View All
SingTel
Marketing Southeast Asia
Singtel launches national day film commemorating Singapore's smart nation journey
August 1, 2023
By Teddy Cambosa
Singapore’s Singtel amongst strongest telecoms brand in the world
Marketing Featured Southeast Asia
Singapore’s Singtel amongst strongest telecoms brand in the world
April 12, 2023
By Teddy Cambosa
Singtel
Marketing Featured Southeast Asia
Singtel holds indie rock concert livestream from an underground MRT cabin to showcase 5G capabilities
February 23, 2023
By Teddy Cambosa
Singtel
Marketing Featured Southeast Asia
Singtel highlights commitment to prompt, quality service in CNY film
January 9, 2023
By Teddy Cambosa
Brand consultancy names Singtel as strongest brand in Singapore
Marketing Featured Southeast Asia
Brand consultancy names Singtel as strongest brand in Singapore
August 19, 2022
By MARKETECH APAC
Singtel-National-Day-ad
Marketing Featured Southeast Asia
Singtel’s National Day ad shows the hand of the telecom in mounting parade through early days
July 29, 2022
By Kathleen Murata
No posts found

Featured Articles

View All
McDonald's Moving Walls
Marketing Partners Southeast Asia
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
July 28, 2023
By Teddy Cambosa
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Marketing Featured ANZ
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
July 7, 2023
By Teddy Cambosa
Moving Walls AirAsia (1)
Marketing Partners Southeast Asia
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
July 4, 2023
By Teddy Cambosa
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
Marketing Featured APAC
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
July 4, 2023
By Teddy Cambosa
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Marketing Featured APAC
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
June 28, 2023
By MARKETECH APAC
No posts found

Most Recent Articles

[Statement] AirAsia Ph June 4 2026
AirAsia pushes back against ‘false’ claims over Philippines AirAsia operations
June 4, 2026
Sharona Nicole Semilla
No posts found
Grab, UNIQLO are turning everyday Filipino app moments into fashion
June 4, 2026
Sharona Nicole Semilla
Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong
June 4, 2026
Aliza Carmona
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
June 4, 2026
Julian Bartolome
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
June 4, 2026
Julian Bartolome
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin