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Technology Featured Global

Anzu, HUMAN team up for safeguarding in-game ad spaces

Tel Aviv, Israel – Global in-game advertising platform Anzu and cybersecurity company HUMAN, formerly White Ops, have announced a new partnership, with the objective of safeguarding the in-game advertising space by detecting invalid traffic (IVT), general invalid traffic (GIVT), and sophisticated invalid traffic (SIVT) among Anzu’s programmatic gaming inventory across mobile and PC.

By leveraging HUMAN’s pre-bid and post-bid solutions, MediaGuard, Anzu ensures that campaigns run across its inventory retain low fraud levels, allowing them to continue to harbor a safe space where both advertisers and publishers can feel confident working together to effectively reach gamers around the world.

Part of the inspiration between the partnership can be traced back to the fact that losses due to ad fraud are expected to continue to cost the industry billions of dollars each year, and sophisticated bots pose a significantly increasing threat to the gaming world.

For Itamar Benedy, co-founder and CEO at Anzu, he states that the company remains committed to making advertising in games better and putting ad quality at the heart of everything they do, adding that they aim at bringing in digital standards in-game and partnering with the industry leaders that advertisers know and trust.

“We continue to partner with the world’s brand safety, transparency, measurement, and data privacy leaders to ensure our clients can measure media value across channels and build their media strategy accordingly. This new partnership with HUMAN will take our commitment to create a brand-safe, fraud-free ecosystem to the next level,” Benedy stated.

Furthermore, said partnership ensures that customers and partners will be protected from emerging forms of in-game SIVT-background ad activity, hidden ads, misrepresentation/spoofing, measurement manipulation and more, while guaranteeing always-on filtering and measurement across the platform.

“Anzu ensures gamers can play without interruption while enabling brands to enter into a trusted marketplace that is native, creative and dynamically updateable. This forward-looking partnership with HUMAN will strengthen our ability to fight sophisticated cybercrime while ensuring a seamless user experience across the advanced in-game advertising platform,” says Tamer Hassan, co-founder and CEO at HUMAN.

HUMAN achieves the scale of ad verification through its continued expansion in cybersecurity, now offering a suite of products to protect the complete digital customer journey: BotGuard for Applications, BotGuard for Growth Marketing and MediaGuard. With new partners and enterprises now able to leverage one of its products, Human Verification Engine™, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries and offering their clients collective protection against threat models they have yet to encounter.

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Technology Featured Southeast Asia

Moving Walls, OHAAP partnership to drive PH’s data-driven OOH industry

Manila, Philippines – In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.

The agreement will enable OHAAP member companies owning billboard panels, LED screens, and other outdoor advertising platforms to have a valuable and easily accessible audience measurement, which makes planning static and digital sites easier, and provide the weight necessary to justify OOH ad spends.

Furthermore, members will be able to plan static and digital OOH (DOOH) campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

“Having a common currency makes the medium more responsible. Advertisers know exactly what they are spending for and this helps to generate trust. Location Intelligence strengthens the OOH media platform as an effective media channel, which aligns it to other measured media such as TV, Radio, Print, and Digital. This agreement ushers in the era of digital and uplift the profile of the OOH industry and deliver substantial value to clients of various revenue sizes,” according to Alex Montanez, chairman at OHAAP.

The development is also seen as a positive reinforcement of the goal of the Media Specialists Association of the Philippines (MSAP), establishing a common OOH currency using the ad-tech company’s data. Previously, Moving Walls had also teamed up with MSAP for OOH measurement solutions.

OHAAP President Ramil Gutierrez comments, “The OHAAP Board is delighted to partner with Moving Walls Philippines to provide OHAAP members with transparency, accountability, and measurability to its campaigns through the use of location intelligence. It’s about time our members level up the playing field and experience the full potential of planning and buying OOH media.”

By connecting to Moving Walls network of 35,000 global connected sites, member companies will be able to plan Outernet campaigns in an automated manner as the platform enables the collection of location intelligence data for both static and digital outdoor media sites.

“We are moving forward into digital transformation and we at Moving Walls commit to further support OHAAP and its members not just with data but also with advanced capabilities needed to future-proof itself,” said Norman Davadilla, CEO of Moving Walls Philippines. “Our next step in planning is to onboard OHAAP members, equip and enable them to understand and utilize the Moving Walls tech stack,” Gutierrez adds.

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Technology Featured Southeast Asia

Gojek, TenMax’s new tie-up aims to provide AI-based martech solution in Indonesia

Indonesia – Southeast Asia’s multi-service platform, Gojek, has announced a new partnership with marketing technology firm, TenMax.io, to support its advertisement network, GoGAN, in delivering ad services to consumer brands, merchants, and ad agencies in Indonesia.

TenMax is an innovative ad network focusing on research, innovation, and development of digital advertising technologies. It is committed to becoming the digital advertising and real-time bidding (RTB) ecosystem leader in the SEA region.

By leveraging TenMax’s artificial intelligence and Gojek’s insights-driven platform, the partnership aims to provide an AI-based marketing technology solution to marketers in the country, enabling merchants and brands to access, plan, and monitor their digital marketing efforts across social media and content sites in a real-time manner.

According to Gojek, the platform is founded on the principle of utilizing technology to remove life’s daily frictions by connecting consumers to the best providers of goods and services in the market, from transportation to food, among many other services. 

The platform’s GoGAN proprietary AI or deep learning technology can assist marketers in key aspects of programmatic media buying through a one-stop shopping cross-channel media buy, like buying Facebook or Instagram and local website ad space in a few clicks. Through this, the RTB capability makes sure advertisers get superior costs per click and impressions to reach their target audiences. Another is real time analytics and performance report generating dashboard, which provides brands and agencies insights and allows them to recalibrate marketing strategy.

“We are thrilled to partner with Gojek to support GoGAN in Indonesia, by combining our expertise and Gojek’s valuable insights to introduce solutions to the Indonesian digital economy,” commented Nathan Chu, TenMax’s CEO.

Meanwhile, Antoine de Carbonnel, Gojek’s chief commercial officer, said that through the collaboration with TenMax.io, they are further reducing the friction of digital media buying, allowing the merchant partners and global brand clients to optimize their digital marketing initiatives of all sizes, powered by their user-base and first-party insights, and the proprietary martech platform from TenMax.io, to create value for the Gojek ecosystem.

“We engaged with brands beyond the food sectors, including insurance, banking, lifestyle, fashion, gaming, and we look forward to working with ad agencies as well to provide innovative solutions to more world brands,” said de Carbonnel.

Brian Yang, the managing director of TenMax.io, shared that co-working with the Gojek team has been a pleasure, as the insights allow them to further train and optimize the RTB algorithm, placing the right content to the right audiences at the right cost. 

“With satisfactory initial results, we now work with more partners from the ad agencies world, premium content publishers, and the entire Gojek ecosystem, from global FMCG brands, consumer electronics, to regional SMBs, and MSMEs, to GoGAN platform as a solution for any company in Indonesia and beyond,” said Yang.

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Technology Featured Global

DoubleVerify to expand fraud protection to MoPub’s programmatic exchange

Singapore – Global digital media measurement software platform DoubleVerify has announced that it is expanding its partnership with MoPub, a monetization solutions provider under Twitter, entailing DoubleVerify to expand its full fraud protection to MoPub Marketplace, which is MoPub’s programmatic exchange.

MoPub Exchange currently connects advertisers with more than two trillion ad requests from over 1.5 billion addressable users around the world.

Said expanded partnership stems from their original partnership in 2019 where DoubleVerify was the sole provider of fraud and invalid traffic detection (IVT) post-bid measurement for the MoPub Marketplace. 

This expanded partnership, which includes DoubleVerify’s pre-bid avoidance segments and post-bid monitoring and blocking, further extends quality coverage for global advertisers and publishers across one of the world’s premiere mobile app programmatic exchanges. With DoubleVerify’s technology, MoPub can continuously refine the quality of mobile inventory available through MoPub Marketplace.

“For advertising to perform, it must be seen by real people. Unfortunately, fraud follows the money — and as ad investments have shifted to mobile, bad actors are working hard to take advantage. For that reason, it’s imperative that brands have clarity into the quality of in-app inventory they buy,” said Matt McLaughlin, COO at DoubleVerify.

He also added that they are excited to expand their partnership with MoPub to promote transparency, support mobile ad quality and performance, and empower marketers to reach their consumers wherever they are.

Meanwhile, Michal Jacobsberg-Reiss, head of ecosystem Partnerships at MoPub noted that ad fraud is an industry-wide challenge, impacting publishers, advertisers and SSPs, which pushes MoPub continuously invests in keeping their Marketplace fraud-free, and having the right partnership in place is paramount for this effort.

“DoubleVerify has been a strong partner for combatting new and emerging types of ad fraud. This expanded partnership supports our comprehensive, multi-step approach to ensure MoPub Marketplace is thoroughly vetted and monitored to uphold our already stringent, high standards of traffic quality,” he said.

As part of its mobile in-app fraud solution, DoubleVerify identifies and screens the most significant types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing), and measurement manipulation.

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Platforms Featured ANZ

HubSpot, Envato team up to build better digital experiences

Sydney, Australia – Customer relationship platform HubSpot and creative asset online community Envato have entered in a new partnership in order to to build better digital experiences for customers by launching a new slew of high quality and diverse website themes on Envato Market, all made specifically for the HubSpot CMS Hub.

The new templates from Envato offer a wide variety of ways for businesses to customize their online presence, whether they use a multi-purpose theme or something more niche to their industry.

Meanwhile, CMS Hub is designed to help customers create seamless digital experiences with drag and drop page editing, mobile optimisation, premium hosting, and more. Because CMS Hub is built as part of HubSpot’s CRM platform, customers have direct access to all of their audience data which they can use to inform their content strategies and build better digital experiences.

For Cameron Gough, chief content officer at Envato, the partnership was a natural connection between two businesses committed to making it easy to build an engaging web presence faster.

“With these themes, we have an opportunity to provide the global creative community with the assets they need, while HubSpot can bring their CMS Hub product to life with the help of our talented author base. But more than that, our two organisations feel very values aligned, with a strong focus on helping the communities we serve succeed,” Gough stated. 

He also added that it has been exciting to be the exclusive launch partner with HubSpot on these new themes, as they have seen a huge amount of variety in the CMS Hub themes that their author community have created, from lawn mowing to consulting, to restaurants and even fintech.

“Even more exciting for us is that we’re starting to see our authors offer designs across different technical platforms, taking what has been a successful design on WordPress for example and making that available on CMS Hub. We have an extraordinary group of some of the best website designers and developers in the world, and they have all responded enthusiastically to this launch,” Gough concluded.

Meanwhile, Nicholas Holland, GM and VP of Marketing Hub and CMS Hub at HubSpot, commented that they are thrilled with the partnership, as they share Envato’s commitment to supporting the creativity and innovation of their customers.

“By adding a CMS Hub category on ThemeForest, we’re making it even easier for scaling companies using our cloud-based CMS to get started quickly and deliver incredible digital experiences to their audiences. That’s a huge win for our customers and represents an exciting opportunity ahead as we continue to build on our partnership with Envato,” Holland stated.

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Technology Featured East Asia

Native ad platform Dable partners with IAS for added safety capabilities for advertisers

Seoul, South Korea – Native ad platform Dable, which is also a content discovery platform, has announced a partnership with Integral Ad Science (IAS) to deliver additional brand safety capabilities for advertisers.

Through the partnership, the Dable Native Ad platform will integrate integrated IAS’ brand safety solutions, which offer advertisers the ability to avoid content that most brands would consider inappropriate. 

This in turn, allows brands using Dable Native Ad to avoid risky content based on their preferences across categories such as adult content, alcohol, illegal downloads, illegal drugs, hate speech, offensive language, and violence. IAS brand safety controls are available on a pre-bid basis, so marketers only bid on brand-safe impressions and reach their clients in trusted environments. Working with IAS, Dable also provides insight on bids that are removed due to brand safety risk.

For Chaehyun Lee, CEO of Dable, he stated that they are committed to providing the best advertising experience for brands with the greatest level of brand safety, stating that brand safety is crucial when a company wants to communicate and continue to engage with clients.

“IAS is the leading company solving brand safety with excellent technologies. With this partnership, I believe our global advertisers can deliver their message confidently in a trusted environment and achieve their marketing goals,” Lee stated.

Beyond just analyzing keywords or URLs, IAS examines multiple elements of web pages that display Dable Native Ad to identify the content’s context in depth. Advertisers can control whether to include or exclude categories in their campaigns, helping them to reach clients alongside content that is safe and meets their brand standards. Advertisers can now benefit from IAS’s brand safety solution at no additional cost and avoid spending their budgets on objectionable content.

“We’re very pleased to work with Dable and provide our brand safety offerings for even more marketers. We are committed to helping our customers make every ad impression count, by providing insights and technology that protects their advertising investments from unsafe environments and drives results. We will continue to help protect advertisers’ brand equity through new partnerships with industry leaders like Dable,” said Laura Quigley, SVP for APAC at IAS.

Dable’s partnership with IAS also reflects the ongoing stride in creating brand safety measures for advertisers, as IAS had also recently signed a partnership with The Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.

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Technology Featured APAC

dentsu, Insider ink partnership for CX solutions

Singapore – Advertising and public relations company dentsu has announced a partnership with cross-channel experience platform Insider which combines dentsu’s integrated capabilities in client support and execution with Insider’s AI-powered cross-channel marketing platform in delivering personalized customer experience journeys at scale.

Through the partnership, brands will be able to seamlessly access a holistic understanding of their online audiences, across different channels and platforms. This will allow marketers to anticipate audience behavior and deliver personalized online experiences at scale to fully address the needs of customers, while reducing the cost of customer acquisition, activation and retention.

For Prantik Mazumdar, managing director for CXM Group at dentsu Singapore, their company’s data-led and technology-driven approach to building omni-channel personalizations is etched in their company DNA, and that their end goal is clear: they are laser-focused on helping their clients cut through the data noise to drive meaningful customer journeys that build brand love.

“As such, we appreciate the complementary value that Insider’s AI-backed model for connecting data, predicting behaviors, and individualizing experiences brings to dentsu’s integrated capabilities. By unlocking these offerings, we will be able to even better collaborate with our clients to help them deliver captivating customer experiences faster and with precision,” Mazumdar said.

Meanwhile, Patrick Steinbrenner, managing director for APAC at Insider, commented that they look forward to collaborating with the team at dentsu to bring more enhanced customer service experience for their clients.

“Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualized cross-channel recommendations and uncover their full revenue potential. Dentsu’s strategic client support and data-led execution with Insider’s platform capabilities will take marketing to the next level,” Steinbrenner said.

The partnership offerings will be available in Indonesia, Hong Kong, Malaysia, and Singapore.

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Marketing Featured Southeast Asia

Kingdom Digital’s Rockstar Digital debuts with maiden account, telco TIME dotCom

Kuala Lumpur, Malaysia – Malaysia-based social media agency Kingdom Digital has unveiled its subsidiary Rockstar Digital, and for the sister company’s inaugural account, it has won the businesses of a telecommunications firm in the country, TIME dotCom (TIME).

TIME offers a full suite of domestic and international connectivity, and data center solutions to the wholesale, enterprise, and retail markets, and also delivers fiber network solutions and value-added services. 

The new partnership will see Rockstar managing the telco’s social media business which will run for a period of one year, with the option to extend for another. The appointment was won after a competitive pitch.

According to Ryan Ong, the CEO of Kingdom Digital Group, the team is thrilled to work with the prominent broadband provider and that it is a fitting time to introduce Rockstar Digital to the industry.

“Rockstar Digital was established to help challenger brands like TIME innovate and lead with consumer-first approach and ideation. Brands that partner with Rockstar can expect a brave and bold digital strategy and execution. We look forward to taking their social media game to the next level,” said Ong.

Meanwhile, Andrew Yeoh, TIME’s head of marketing, said that they appointed Rockstar amid fierce competition because of their structured and strategic understanding of the telco landscape, as well as their bold and fresh approach to social platforms, supported by robust data and in-depth insights. 

“The Rockstar team went above and beyond with a strategy that thrilled and terrified us in equal measure. It showed us the path forward to differentiate and carve out our own distinctive space in a social sphere dominated by giants. In short, when the entire category zigs, we will zag,” said Yeoh.

Kingdom Digital Group’s Head of Strategy Edmund Lou commented, “Our strategy is to position TIME as a lifestyle enabler, one that puts consumers first by enabling them to live more and gain endless experiences through timeless possibilities offered by the Internet.”

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Technology Featured APAC

Virtual event platform EventX scores partnership, US$10m funding from HTC VIVE

Hong Kong – Realizing the greater need for virtual event management platforms in the Asia-Pacific region, virtual event platform EventX has announced an alliance with virtual reality (VR) company HTC VIVE, following its conclusion of a US$10m funding from its series B funding.

Aside from the funding being led by HTC VIVE, the funding also saw participation from Gaocheng Capital, a top China-based private equity fund focused on enterprise software and technology-enabled services sectors.

EventX’s virtual event management platform has been well-used in the region, especially for events that involve Mainland China attendees where its unique design architecture overcomes internet firewalls to enable the service of any cross-region events. Meanwhile, HTC VIVE has gained great attention and acclaim for its strides in VR research and development. By combining the knowledge pools of the two respected digital trailblazers, a range of unique experiences is set to be developed through this strategic alliance. 

A major player for the rise of these virtual event management platforms can be attributed to the COVID-19 health pandemic, which has drastically curtailed travel and how people spend time in crowded places, decimating the wider event industry, estimated to be worth more than US$1t annually before the pandemic. 

COVID-19 has permanently transformed the professional events category and in turn raised attention to venture capitalists to pour in massive capital to the virtual event software space.

Speaking about the partnership, Sum Wong, co-founder and CEO at EventX, said, “It is certain that virtual workspaces and virtual events will become the new norm. The creation of this alliance will result in a deep level of integration between our own expertise and HTC VIVE’s groundbreaking work in the VR space. This collaboration will result in EventX bringing virtual and hybrid event experiences to a brand new level of immersion and interactivity. To take the responsibility as one of the event industry leaders, EventX will keep exploring new possibilities of event technology, popularizing the application, and creating users’ needs.”

EventX is going to invest heavily in products and engineering for leading the recovery of the events industry during the current pandemic, which will not only stabilize and solidify existing virtual event services but carve out new spaces and opportunities for the marketing and event industry. 

Meanwhile, Joseph Lin, president of VIVEPORT said, “VR has the power to improve the world. At HTC VIVE we strive to create the tools to expedite VR adoption — using not only our VR devices but also computers, tablets, and smartphones — and interact effectively. The strategic alliance with EventX illustrates HTC VIVE’s continuous efforts in providing people and enterprises with the tools to meet, socialize, and learn in VR and beyond. Massive possibilities and enthusiasm can be seen in this partnership to bring people closer together without any geographical boundaries.”

With their unique China accessible ability and together with HTC VIVE, they will be adopting VR and prospecting technology into the core capabilities of the event software-as-a-service (SaaS) product to make it accessible and reinvent the virtual event experience. For the first attempt to add VR and prospecting technology into core capabilities, they would be releasing a virtual event lite platform and open it for segments such as NGOs, SMEs and startups to register and organize virtual events for free.

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Technology Featured South Asia

Social Beat enters partnership with Salesforce for marketing automation

Mumbai, India – Local-based digital marketing solutions company Social Beat has announced that it has entered a new partnership with global customer relationship management (CRM) platform Salesforce in a bid to drive marketing automation and digital transformation for brands in the country.

Through the mandate, both will help leading brands in India take up marketing automation solutions to align their marketing and sales. In addition, the solution will help not only generate the best leads but also keep the leads engaged and connect with them at the right time to close more leads. 

Accordingly, Social Beat has been chosen as the implementation and setup partner for Salesforce in the country, hence Social Beat will also help Salesforce’s customers accelerate their productivity and make insightful decisions to garner more leads.

“We are really excited to be partnering with Salesforce to drive marketing automation projects with brands in India. We are confident about this partnership leading to accelerated growth in the domain of digital transformation & marketing automation for both of us,” said Suneil Chawla, co-founder of Social Beat.

With Salesforce’s marketing automation tool, a company’s sales and marketing can work hand-in-hand to manage the existing customers and also identify prospective ones. This tool also helps companies track their leads from click to close. Salesforce, with the help of Social Beat, will make sure companies can stay connected to the consumers through email, mobile and social networks. 

In addition, Social Beat. in its partnership with Salesforce, also has the opportunity to join more than 150,000 like-minded companies and find a massive community of experts and evangelists committed to the company’s growth.