Singapore – On-demand food company Deliveroo has entered a partnership with independent PR and social agency W Communications to manage its corporate and consumer communications.
The partnership is targeted at building a positive brand reputation for the delivery service through hyperlocal stories and emphasising Deliveroo’s passion for connecting Singaporeans to the best restaurants and merchants in various areas.
“Over the past couple of years, we’ve seen Deliveroo become an essential part of consumers’ lives, as well as open up new revenue streams and earning opportunities for restaurants and delivery riders,” said Jolin Ng, general manager at W Singapore.
She also added that W will be bringing its expertise in ‘corpsumer’ communications and instinct for news to elevate the Deliveroo brand and share impactful stories with local audiences.
Warren Johnson, founder of W Communications also added, “Having launched Deliveroo to the world out of London in 2014, we are excited for this reunion and to be expanding our partnership to Asia, a key market for both entities. We aim to continue delivering business-changing results for them as how we’ve done previously.”
Meanwhile, Jason Parke, general manager at Deliveroo Singapore mentioned that W’s bid stood out because of their creativity, excellent media relations, and passion for food.
“We’re confident that their experience will complement our growth ambitions and look forward to a successful partnership,” he added.
W Singapore is a partner of notable brands such as Häagen-Dazs, Hilton Hotels & Resorts, Impossible Foods, and Marks & Spencer, amongst others.
Deliveroo has also previously formed the Digital Platforms Industry Association (DPIA) with food delivery platforms Grab and foodpanda to fortify the guidelines and policies to support their partners and merchants in Singapore.