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Singtel’s National Day ad shows the hand of the telecom in mounting parade through early days

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Singapore – To honour Singapore’s National Day, which is celebrated every 9 August, the telco Singtel has launched a new campaign that illustrates how its telecoms infrastructure and engineering expertise have been vital to the staging of the National Day Parade since the 1960s, through the early days of 3G to a fully 5G nation today.

Titled ‘The Making of a 5G Nation’, the film tells the story of Singtel’s planners and engineers for whom wiring up the Marina Bay floating platform with 5G is a mission they are immensely proud to undertake.

Mark Chong, Singtel’s group chief technology officer, shared that when thousands of people want to live stream and send videos at the same time, from multiple 5G-enabled devices that are concurrently streaming over global online mediums, great demands are placed on their network which will be seriously tested in terms of its power and reliability.

“From our experience supporting this event through the years, and our 5G trials in Sentosa, we’ve picked up important lessons on managing complex technology for an even more memorable experience. It is our privilege to support the Parade every year and we’re excited to bring 5G to everyone this year to commemorate Singapore’s birthday,” said Chong

Meanwhile, Lian Pek, Singtel’s vice president of strategic communications and brand, noted that this is the first time they’ve thrown the spotlight on their planners and engineers, the unsung heroes who work quietly behind the scenes, year after year, to pull off one of the most anticipated events in the national calendar.

“This year’s NDP is particularly special for us as a company as we’ve reached nationwide 5G coverage 3 years ahead of time, effectively making Singapore the first country in the world to be fully covered by standalone 5G. The significance of this milestone, and a 5G-enabled live Parade, after a two-year hiatus due to COVID, calls for a celebration with fellow Singaporeans. This is the leap in technology that will help carry Singapore forward as it moves on from the pandemic,” said Pek.

Singtel said that preparations for this year’s National Day Parade started as early as a year ago, with its teams working to enhance capacity and optimise and test 5G mobile coverage to ensure spectators at the event are well supported.

The campaign will be airing on Singtel TV and various social media channels.

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