Singapore – Singaporean telecommunications company Singtel has released its new Chinese New Year film that emphasises Singtel’s commitment to providing prompt and quality service to its customers, which serves as a key differentiator of its services.
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families, who got competitive at first but eventually bonded over the results of Singtel’s quick service.
“Customer service lies at the heart of the Singtel customer experience and this film underscores our commitment to providing personalised, empathetic and accessible service to our customers,” said Anna Yip, chief executive officer of Consumer Singapore at Singtel.
She also added that Singtel intends to keep investing in its people and processes to deliver quality service that sets them apart from competitors.
Lian Pek, vice president for group strategic communications and brand at Singtel, also said, “In today’s hyper connected world, technology plays a critical role in connecting people and supporting their digital-first lifestyles. But as played out in our latest festive film, sometimes things don’t go as planned and that’s where a committed service provider makes all the difference.”
Singtel has also previously released its Singapore’s National Day ad titled ‘The Making of a 5G Nation’, which illustrates how its infrastructure and engineering expertise have been vital to the National Day Parade since the 1960s.
