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Tag: Sponsorship

VISA x MAMA AWARDS
Visa renews MAMA AWARDS partnership to power cross-border cultural experiences through 2029
Posted on January 21, 2026
by Sharona Nicole Semilla
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
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CommBank backs the AFC Women’s Asian Cup Australia 2026 as official regional partner
CommBank backs the AFC Women’s Asian Cup Australia 2026 as official regional partner
Posted on November 26, 2025
by Teddy Cambosa
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
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AB InBev, Netflix announce global brand partnership
AB InBev, Netflix announce global brand partnership
Posted on September 24, 2025
by Teddy Cambosa
According to the announcement, the partnership is aimed at combining the shared appeal of beer and entertainment to reach legal-age audiences through sports, food, music, comedy and other cultural moments. 
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FC Barcelona signs sponsorship agreement with Midea starting 2026/27 season
FC Barcelona signs sponsorship agreement with Midea starting 2026/27 season
Posted on September 3, 2025
by Teddy Cambosa
As part of the agreement, Midea’s logo will appear on the left sleeve of the FC Barcelona first team jersey, both during matches and training sessions, beginning on July 1, 2026.
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Revolut named title partner of future Audi F1 team starting 2026
Revolut named title partner of future Audi F1 team starting 2026
Posted on July 30, 2025
by Teddy Cambosa
The partnership aims to offer fresh ways for fans to engage with the sport, including immersive race weekend experiences and exclusive perks for Revolut users.
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Singapore Airlines to extend title sponsorship of F1’s Singapore GP until 2028
Singapore Airlines to extend title sponsorship of F1’s Singapore GP until 2028
Posted on January 17, 2025
by Teddy Cambosa
Through the sponsorship extension, the race will continue to be officially known as the ‘Formula 1 Singapore Airlines Singapore Grand Prix’ until 2028 inclusive.
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philips japan scarz fuse
Philips joins forces with Japanese esports team SCARZ for six-month campaign featuring exclusive content
Posted on December 12, 2024
by Aliza Carmona
Philips Japan has partnered with esports team SCARZ, supported by FUSE, Omnicom Media Group’s sports division. The partnership makes the Philips S9000 rotary shaver the official grooming product for SCARZ’s e-motorsports division, uniting precision grooming with high-performance gaming.
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Lenovo named as Official FIFA Technology Partner
Lenovo named as Official FIFA Technology Partner
Posted on October 28, 2024
by Teddy Cambosa
The company’s technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
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Singlife, Wonderland
Singlife sponsors ‘Wonderland’ film, highlighting commitment to local talent and financial empowerment
Posted on July 19, 2024
by MARKETECH APAC
Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path to...
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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