Tag: Sports
![[Activation] Carlsberg’s Kopiti](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-Carlsbergs-Kopiti.AM_.webp)
Shah Alam, Malaysia – Carlsberg Malaysia is bringing football fans together in neighbourhood kopitiams through Kopiti.AM, a campaign that combines breakfast culture with live football viewing during the current football season. Running from 4 to 19 July, the activation transforms local kopitiams across...
![[Campaign] Hyundai x STARGAZER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Hyundai-x-STARGAZER.webp)
Singapore – Hyundai Motor Asia Pacific has launched a new regional campaign ahead of the Hyundai Cup 2026, using football to highlight shared identity and connection across Southeast Asia. The latest instalment of “Hyundai, Driving ASEAN as One” serves as the centrepiece of Hyundai’s...
Piecing the marketing signals together In this feature, leading experts across sports, marketing and event technology reveal what it takes for sporting, media and entertainment organisations to win captive audiences before, during and after a major event with the latest in data tech innovation....
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)
Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
![[Store Closure] ROX BGC BRANCH](https://marketech-apac.com/wp-content/uploads/2026/06/Store-Closure-ROX-BGC-BRANCH.jpg)
Manila, Philippines – R.O.X. is set to close its Bonifacio High Street store on 16 June 2026, marking the end of an almost 20-year run for one of the Philippines’ best-known outdoor retail and community spaces. In a social media announcement, the retailer shared that the closure comes after years of...
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
Bangkok, Thailand – Thai telecommunications company AIS has entered into a three-year agreement with Bundesliga International to become the exclusive broadcaster of the Bundesliga in Thailand, covering the 2026/27 to 2028/29 seasons. Under the deal, matches from Germany’s top-tier football league will...
Bangkok, Thailand – The Coca-Cola Company system in Thailand—comprising Thai Namthip, HaadThip, and Coca-Cola Thailand—has opened applications for the Coke Cup U17 Thailand Football Championship 2026 as part of ongoing efforts to engage with and develop young athletes in the country. Organised in collaboration...
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)