Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Singtel boosts support in renewed partnership with Singapore National Olympic Council

by Brandon Yulolo

-

August 7, 2023

Singtel boosts support in renewed partnership with Singapore National Olympic Council

Singapore – As part of its commitment to promote and support sports in Singapore, telecommunications company Singtel has renewed its partnership with the Singapore National Olympic Council, increasing its sponsorship over the next five years, its biggest sponsorship for sports to date.

Singtel’s new five-year partnership with SNOC aims to support Team Singapore in upcoming major sporting events such as the 2022 Hangzhou Asian Games, the 2024 Paris Olympics and the 2025 Southeast Asian Games in Thailand. Singtel will provide S$1.5 million in funding and also sponsor S$200,000 worth of mobile roaming services for Team Singapore contingents.

Being a major corporate partner of Team Singapore, Singtel has supported athletes in achieving their goal of competing for Singapore in major games including the 2020 Tokyo Olympics. Singtel’s S$2.5 million sponsorship over the last ten years has helped fund various SNOC programmes, offset the contingents’ travelling expenses and enabled them to stay connected while competing overseas. 

Shanti Pereira, one of Singtel’s 2023 partner athletes, said, “As an athlete, it is very encouraging to receive support to enable me to train and compete while representing Singapore. I would like to thank Singtel for their support and for continuing to help Team Singapore to achieve our sporting aspirations.”

Talking about the renewed partnership, Chris Chan, secretary-general of the Singapore National Olympic Council commented, “Singtel has been an unwavering partner of Singapore’s Olympic Movement, the SNOC and of Singapore sports for more than a decade, at our side through triumph and adversity. We are grateful to Singtel for this steadfast support without which many of our athletes’ dreams would not have been possible, and we look forward to celebrating many more Team Singapore milestones with Singtel.”

Meanwhile, Yuen Kuan Moon, group CEO of Singtel, said, “Singtel is delighted to continue our longstanding partnership with SNOC and Team Singapore to support our local athletes as they pursue their sporting dreams and display their talents on the world stage. They are a great inspiration to Singaporeans and show us that with a passion for excellence, determination and resilience, nothing is impossible.”

Related Tags Marketing Singapore Partnerships Singtel Sports Sponsorship
Share this article

Related Articles

View All
SingTel
Marketing Southeast Asia
Singtel launches national day film commemorating Singapore's smart nation journey
August 1, 2023
By Ivan Gallegos
Singapore’s Singtel amongst strongest telecoms brand in the world
Marketing Featured Southeast Asia
Singapore’s Singtel amongst strongest telecoms brand in the world
April 12, 2023
By Maureen Basa
Singtel
Marketing Featured Southeast Asia
Singtel holds indie rock concert livestream from an underground MRT cabin to showcase 5G capabilities
February 23, 2023
By Maureen Basa
Singtel
Marketing Featured Southeast Asia
Singtel highlights commitment to prompt, quality service in CNY film
January 9, 2023
By Maureen Basa
Brand consultancy names Singtel as strongest brand in Singapore
Marketing Featured Southeast Asia
Brand consultancy names Singtel as strongest brand in Singapore
August 19, 2022
By MARKETECH APAC
Singtel-National-Day-ad
Marketing Featured Southeast Asia
Singtel’s National Day ad shows the hand of the telecom in mounting parade through early days
July 29, 2022
By Jean Cabico
No posts found

Featured Articles

View All
McDonald's Moving Walls
Marketing Partners Southeast Asia
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
July 28, 2023
By Teddy Cambosa
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Marketing Featured ANZ
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
July 7, 2023
By Teddy Cambosa
Moving Walls AirAsia (1)
Marketing Partners Southeast Asia
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
July 4, 2023
By Teddy Cambosa
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
Marketing Featured APAC
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
July 4, 2023
By Teddy Cambosa
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Marketing Featured APAC
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
June 28, 2023
By MARKETECH APAC
No posts found

Most Recent Articles

MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
May 12, 2025
Fatima Baduria
No posts found
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
May 12, 2025
Teddy Cambosa
SEA marketers prioritise retention, brand building to gain travellers’ trust: report
May 12, 2025
Fatima Baduria
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
May 12, 2025
Aliza Carmona
IBM backs ACAM to help upskill Australia’s marketers in AI
May 12, 2025
Teddy Cambosa
Dentsu Creative Vietnam seeks to break ‘myopic loop’ in latest Carl Zeiss laser vision correction
May 12, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin