Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Siddarth Malhotra elevated as new CEO of Isobar Vietnam

by MARKETECH APAC

-

February 17, 2022

Siddarth Malhotra elevated as new CEO of Isobar Vietnam

Vietnam – Advertising and marketing agency network dentsu in Asia Pacific has announced the promotion of Siddarth Malhotra to CEO of Isobar, dentsu’s digital experience agency, in Vietnam. This is in addition to his current role as managing director of dentsu mcgarrybowen, one of the network’s creative agencies, in Vietnam. 

In the expanded role, Malhotra will be responsible for evolving the brand’s offerings, building offerings around commerce and content, brand and product design as well as establishing a network of different specialist partners.

Malhotra brings with him over 20 years of work experience – of which 12 years were spent specialising in the Vietnam market. He joined dentsu in 2018 as chief client officer and the network said that for the last three consecutive years, he has successfully led his team to win at the MMA Smarties awards at both the APAC and Vietnam level. 

“Isobar Vietnam has one of the best agency teams and together with this excellent team I look forward to expand our capabilities and that can benefit our current and future clients,” commented Malhotra. 

As Malhotra steps in, former CEO of Isobar Vietnam, Denise Thi, will now be moving into the chair lady role to focus on employee engagement and in strengthening client relationships and developing innovative solutions. The network said Malhotra and Thi will be working closely together, where both will be responsible for realising the agency’s vision. Both report directly to Sanjay Bhasin, CEO of dentsu Thailand, Vietnam & Myanmar.

Bhasin said, “Denise has given us nothing but her full dedication and sheer commitment since she joined dentsu eight years ago. She is a remarkable leader who has spearheaded Isobar Vietnam into one of the market’s leading creative agencies, and has made headlines in the industry creating innovative concepts for brand activation.” 

In 2015, Thi co-founded Emerald, which was acquired and rebranded to Isobar Vietnam by dentsu in 2015. During her time as CEO of Isobar Vietnam, the brand has grown from a local digital agency to an end-to-end integrated marketing agency, being the first in the market to introduce brand commerce concept and solution design through digital activation in 2015. 

Thi comments on her new role, “Being the Chair Lady would allow me to have greater focus on what really builds sustainable impact to our people and business, while ensuring that the agency [has] strong support from Siddarth, the new CEO to take Isobar Vietnam to the next chapter of growth.”

Meanwhile, on Malhotra’s appointment, Bhasin believes that Malhotra brings with him not only strong business acumen but also a strategic mind of dexterity and stamina. 

“He has a deep understanding of how brands are built and [have] earned a reputation across the network as the best partner to help steer Isobar Vietnam and our clients to greater heights. This is a well-deserved promotion for Siddarth,” said Bhasin.

Both new roles of Malhotra and Thi will commence effective immediately.

Related Tags Dentsu vietnam Isobar Siddarth Malhotra
Share this article

Related Articles

View All
AU health insurer nib launches new brand platform with BWM Isobar
Marketing Featured ANZ
AU health insurer nib launches new brand platform with BWM Isobar
February 9, 2022
By Teddy Cambosa
Prakash-Kamdar Dentsu Indonesia
Marketing Featured APAC
Dentsu APAC names Prakash Kamdar as new CEO of Indonesia team
January 14, 2022
By Jean Cabico
UNLOOP THE LOOP
Marketing Featured South Asia
Bajaj Allianz General Insurance partners with WATConsult to promote mental health awareness in new ‘Unloop the Loop’ campaign
October 20, 2021
By Jean Cabico
dentsu malaysia Creative line of service CEO
Marketing Featured Southeast Asia
dentsu MY unveils advertising veteran Kunal Roy as CEO of Creative line of service
July 22, 2021
By MARKETECH APAC
dentsu merlee jayme
Marketing Featured APAC
dentsu international announces Merlee Jayme as new chief creative officer for APAC
July 1, 2021
By Jean Cabico
denstu my ruhana dasilva
Marketing Featured Southeast Asia
dentsu MY integrates Lemonade and Isobar, taps Ruhana DaSilva to lead
March 11, 2021
By Jean Cabico
No posts found

Featured Articles

View All
This overarching report explores the current state of customer engagement and tells marketers what they need to know
Main Feature Marketing Partners APAC
Explore the state of customer engagement in 2022
February 16, 2022
By MARKETECH APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Main Feature Marketing APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
January 31, 2022
By MARKETECH APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
Main Feature Marketing Partners APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
January 28, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin