Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Shopper marketing consultancy Behaviorally expands to PH, appoints Joy Abella-Yu as new VP

by Jean Cabico

-

May 18, 2022

Behaviorally-Joy-Abell-Yu-Expansion-to-PH

Manila, Philippines – Shopper marketing consultancy, Behaviorally, has announced its expansion to the Philippines, servicing its clients from a new Manila hub, with Joy Abella-Yu, former senior director for business development and media at insights and consulting company Kantar Philippines, joining as the new vice president.

Aside from her previous role at Kantar, Abella-Yu has also held leadership roles at numerous research agencies, as well as client companies, including Johnson & Johnson, The Hershey Company, and Procter & Gamble, amongst others. She has over 15 years of market and consumer insights experience having worked throughout SEA and in the US. Abella-Yu will be joined by Kat Lim, Behaviorally’s director of client development, servicing brands in the region from the new hub.

According to Behaviorally, this move is the latest in Behaviorally’s rapid expansion in Asia and globally including new offices in Switzerland, Australia, New York City, France, and Germany. Behaviorally applies a digital-first approach to shopper research, a unique behavioural framework, state of the art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behaviour and drive shopper growth at both the digital and physical shelf.

Crispin Beale, Behaviorally’s group president, said that Abella-Yu’s extensive experience will help FMCG companies in and outside of Asia shape their go-to-market and retail strategies, as well as develop successful innovations.

“Plus her knowledge of media and digital trends make her the perfect fit for helping us implement our strategic vision in this region and guide our customers to success,” added Beale.

Related Tags Appointments Philippines Southeast Asia Vice President Expansion Behaviorally Joy Abella-Yu
Share this article

Related Articles

View All
Metacurio x VS Media
Marketing Featured Southeast Asia
Web3 creative agency Metacurio launches JV with HK-based VS Media
May 13, 2022
By MARKETECH APAC
Wavemaker-Malaysia-appointments
Marketing Featured Southeast Asia
Wavemaker Malaysia unveils new key leadership roster
May 13, 2022
By Jean Cabico
vmly&r-asia-names-nick-pan-as-new-chief-commerce-and-strategy-officer
Marketing Featured Southeast Asia
VMLY&R Asia names Nick Pan as new chief commerce and strategy officer
May 12, 2022
By Christian Calma
Hiip-expands-to-Philippines-Malaysia-Singapore
Marketing Featured Southeast Asia
Influencer platform Hiip expands to PH, MY, SG
May 11, 2022
By Jean Cabico
Loan-Menuge-INCA
Marketing Featured Southeast Asia
INCA appoints Loan Menuge as its new lead in Vietnam
May 11, 2022
By Jean Cabico
Adzymic names Aaron Zurita as new regional lead for LATAM
Marketing Featured Southeast Asia
Adzymic names Aaron Zurita as new regional lead for LATAM
May 10, 2022
By Christian Calma
No posts found

Featured Articles

View All
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Main Feature Technology Global
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
May 17, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
May 17, 2022
By MARKETECH APAC
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Marketing Featured Southeast Asia
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
May 16, 2022
By Teddy Cambosa
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

david droga accenture song ceo step down
David Droga to step down as CEO of Accenture Song; takes on vice chair role at Accenture
May 29, 2025
Aliza Carmona
No posts found
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
May 29, 2025
Teddy Cambosa
Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
May 28, 2025
Fatima Baduria
Teads brings advanced attention measurement to Hong Kong and Taiwan
May 28, 2025
Aliza Carmona
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
May 28, 2025
Teddy Cambosa
Curtin University taps Monks as strategic digital experience agency
May 28, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin