Seoul, South Korea – Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest ‘Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
As part of its campaign, Shinsegae Duty Free turned its exterior media facade into a colossal 63x18m screen that plays a special video of a Christmas wonderland, bringing people to the imaginative realm that features cheerful carols, toy soldiers, Rudolph, teddy bears, a gift-laden train journeying through the night sky, and an ice rink encircled by Christmas trees.
The grand display, boasting a whopping 3.75 million LED chips, also includes an orchestration of Mozart’s Piano Concerto No. 22 and Christmas carols made in collaboration between Shinsegae and domestic composers as its soundtrack. Additionally, the latter part of the video features a grand piano stage that enriches the ambiance of the Myeongdong streets with classical piano melodies.
The enhanced and vibrant visuals and sounds are all tailor-made for the giant spectacle that places Shinsegae Duty Free as one of the must-visit destinations this December.
People worldwide will also have the chance to virtually experience the Christmas Media Facade through Shinsegae’s esteemed platforms.
As part of the brand campaign, the store will further offer diverse discounts and content in celebration of the peak holiday travel period.
