Shanghai, China – Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success.
In her new role, Xia Ding will be based in Shanghai and will report directly to Alia Gogi, president of Asia for Sephora.
She will lead Sephora’s business in Mainland China and Hong Kong SAR, spanning around 350 stores with two e-commerce websites and a robust ecosystem of digital platforms and apps.
Xia Ding brings with her an extensive background in leadership. Prior to joining Sephora, she spent five years serving as the vice president and general manager of e-commerce for Asia Pacific and Latin America at Nike.
During her two decades of tenure at HanesBrands Inc., Xia Ding was heavily involved in corporate strategy and led its expansion into China. In 2015, she was appointed the vice president of retail service at Nielsen in China and subsequently joined JD.com as the president of JD Fashion, where she was responsible for driving the fashion business covering apparel, shoes, sportswear, bags, and jewellery.
Commenting on the appointment, Gogi said, “Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development. I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable businesses will take Sephora Greater China into its next phase of growth and success.”
Meanwhile, Xia Ding shared, “I am thrilled to join Sephora at a time when the prestige beauty market in China is on the cusp of its next phase of growth. Sephora’s allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience.”
