Hong Kong – Sandpiper, an independent consultant in public affairs and strategic communications in Asia-Pacific, has announced the appointment of Saskia Kendall as the firm’s new head of public Affairs for Asia-Pacific.
Her responsibilities as the head of public relations for APAC include directing a team of experienced public relations specialists stationed throughout the region. The team works with clients from a variety of industries, including energy, financial services, healthcare, and technology.
Saskia joined Sandpiper in 2019 and has been instrumental in increasing the firm’s healthcare and public affairs services in the region. Her 20 years of expertise in public affairs, public policy, and communications in Asia Pacific, Europe, and the United Kingdom make her an asset in her work as a trusted advisor to recognized firms and brands in the area.
Emma Smith, chief executive at Sandpiper, said, “In today’s complex and highly regulated business environment, where the touch points between companies and government are expanding rapidly, public affairs is an increasingly important area for businesses. Saskia’s advisory approach combines global experience with local knowledge of the Asia Pacific markets, to help our clients engage effectively with policy makers, experts, and other industry stakeholders. We believe our integrated communications and public affairs offering is a unique proposition in the region, to help navigate the risks and challenges businesses face.”
Speaking on her new role, Kendall commented, “I am thrilled to be taking on this new challenge within Sandpiper. Our public affairs work has grown exponentially over the last few years as clients look for a more holistic and integrated approach to managing their issues and opportunities. Our unique combination of sector knowledge, public affairs expertise, and research capabilities makes us an ideal partner to support them with this. I am looking forward to working with our team to take our offering from strength to strength.”
