Tokyo, Japan – Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office. From a Harajuku-based studio to an international Shibuya-based network, it aims to empower Japanese and Asian brands in their international expansion, as well as global brands tap the power of Japanese creativity in their campaigns
With its new positioning, UltraSuperNew is focusing on helping Japanese and Asian brands forge connections internationally. It leverages its fully integrated creative network through its offices in Amsterdam, Tokyo, and Singapore.
Through the creative network, UltraSuperNew combines global reach with local insight, allowing Japanese brands to easily tap into new markets. With local insights, each brand can maintain its roots in Japanese culture while allowing global brands to witness the country’s unique social landscape.
The new Tokyo office serves as the creative and cultural department driving production, while UltraSuperNew’s Singapore office works as a launchpad for brands aiming to expand to Southeast Asia. Meanwhile, its office in Amsterdam allows Japanese brands’ entry into Europe.
The three offices will function as a 24-hour creative and strategic studio, facilitating faster delivery and streamlining creative and production processes across regions.
Additionally, the new Shibuya office also features the ‘UltraSuperNew KURA,’ a creative hub for invited artists, creators, and innovators to connect and collaborate.
Marc Wesseling, co-founder and CEO at UltraSuperNew, said, “Moving from Harajuku to Shibuya marked a turning point for UltraSuperNew—not just a change of address, but a shift in energy, ambition, and identity. It reflects a broader transformation happening across Tokyo and Japan itself.”
“As the cultural pulse of the city evolves, so do the ambitions of Japanese brands. More than ever, they’re looking to connect with global audiences and need partners who can translate their unique stories beyond borders. UltraSuperNew has grown up, scaled up, and levelled up—while staying true to the creative spirit and cultural curiosity that defined us from day one,” Wesseling added.
