Singapore – In conjunction with the recently-concluded Consumer Electronics Show (CES), Samsung has launched a publicity campaign which allowed to take them over the iconic Las Vegas Sphere on January 8, depicting a portal to a new galaxy inspired by Marvel.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow users to make epic discoveries just by drawing circles.
Just as Doctor Strange discovers new portals of endless possibilities, the new Galaxy capabilities will enable discovery in a whole new way.
Moreover, the spectacular Sphere display comes after Samsung released an official teaser announcing the impending arrival of Galaxy AI. Called ‘Galaxy AI is Coming’, this was also produced with BBH Singapore.
Sascha Kuntze, chief creative officer at BBH Singapore, said, “Like the Sorcerer Supreme himself, Galaxy users will have a multiverse of possibilities at their fingertips. They’ll be able to open new worlds with the simplest of actions. Everything will change, just like that.”
All will be revealed at ‘Galaxy Unpacked,’ a biannual event unveiling Samsung Electronics’ newest devices, including smartphones, tablets, and wearables. After ‘Galaxy Unpacked,’ a series of films developed by BBH Singapore will be released globally over the coming weeks.
