Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

BBH Singapore welcomes back employees with new Instagram filter game

by Kathleen Murata

-

April 20, 2021

BBH Singapore Back to the Office game

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Singapore – As the lockdown in Singapore eases and employees can now return to the office, advertising agency BBH Singapore has launched an interactive 8-bit game on Instagram called ‘Back to the Office’, which trains corporate staffers to be workplace-ready again.

The game players will take on the role of an employee at BBH Singapore, and are tasked to avoid maskless colleagues, duck from client briefs for a post-COVID-19 world, and escape an overcrowded pantry that breaches social-distancing guidelines. To power-up, players are tasked to grab as many COVID-19 essentials as they can, such as energy drinks and toilet paper rolls.

According to BBH Singapore, the game is the agency’s way to get people to celebrate returning to the office as the nation prepares for an easing of guidelines. It is the ultimate game of post-WFH survival.

“The return to the office is a big milestone for Singapore, and we hope that this game helps to ease the transition in an unexpected way. Hopefully, it helps to combat some Monday work blues,” said Christine Lim, the art director at BBH Singapore.

On 5 April, the Ministry of Manpower in Singapore announced that up to 75% of staff can now return to the office.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Singapore Southeast Asia Instagram filter Game BBH Back to the Office
Share this article

Related Articles

View All
OX-Street-Labs-Experimental-Creative-Studio-Sneakers-Apparel
Marketing Featured Southeast Asia
Ox Street launches Asia-centric experimental creative studio
April 16, 2021
By Teddy Cambosa
SIA x dlmdd
Marketing Featured Southeast Asia
Singapore Airlines launches new sound identity with DLMDD
April 16, 2021
By Kathleen Murata
MARKETECH APAC_Webinar_Cookies
Main Feature Marketing Partners APAC
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
April 15, 2021
By MARKETECH APAC
Magnolia DX Core_MARKETECH SPOTLIGHT
Main Feature Technology Partners APAC
Spotlight: The rise of niche players in the Digital Experience Platform scene
March 31, 2021
By Teddy Cambosa
BBC News collaborates with AliveNow to launch Instagram AR filters in 6 Indian languages
Technology Featured South Asia
BBC News in India rolls out own Instagram effect that lets users be part of BBC News billboard
March 19, 2021
By Kathleen Murata
TaiwanExcellenceAR
Platforms Featured Southeast Asia
Webqlo develops Instagram AR filter for Taiwan Excellence contest
November 9, 2020
By Teddy Cambosa
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
June 3, 2026
Julian Bartolome
No posts found
Duolingo offers limited-time chance to revive lost streaks in new feature rollout
June 3, 2026
Aliza Carmona
HATCH DOME launches new immersive experience exploring future of climate-impacted food systems
June 3, 2026
Aliza Carmona
Simmons redefines sleep category with new “Bring On The Day” regional campaign
June 3, 2026
Julian Bartolome
Yong Yuan takes helm as CEO of Ogilvy Group China
June 3, 2026
Aliza Carmona
Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign
June 3, 2026
Julian Bartolome
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin