MarketingFeaturedSoutheast Asia

BBH Singapore welcomes back employees with new Instagram filter game

Jean Cabico - April 20, 2021

Singapore – As the lockdown in Singapore eases and employees can now return to the office, advertising agency BBH Singapore has launched an interactive 8-bit game on Instagram called ‘Back to the Office’, which trains corporate staffers to be workplace-ready again.

The game players will take on the role of an employee at BBH Singapore, and are tasked to avoid maskless colleagues, duck from client briefs for a post-COVID-19 world, and escape an overcrowded pantry that breaches social-distancing guidelines. To power-up, players are tasked to grab as many COVID-19 essentials as they can, such as energy drinks and toilet paper rolls.

According to BBH Singapore, the game is the agency’s way to get people to celebrate returning to the office as the nation prepares for an easing of guidelines. It is the ultimate game of post-WFH survival.

“The return to the office is a big milestone for Singapore, and we hope that this game helps to ease the transition in an unexpected way. Hopefully, it helps to combat some Monday work blues,” said Christine Lim, the art director at BBH Singapore.

On 5 April, the Ministry of Manpower in Singapore announced that up to 75% of staff can now return to the office.