Singapore – PUMA Southeast Asia has tapped GOVT as its creative and activation agency to bring its bring PUMA NITRO™ Technology to runners at the Standard Chartered Singapore Marathon 2023.
Through the mandate, GOVT will provide end-to-end brand, creative and activation solutions for PUMA to deliver a consumer experience to engage with the estimated 50,000 runners who will show up between 30 November to 2 December 2023 to collect their race packs.
Eleanor Wang, head of marketing at PUMA Southeast Asia, said, “Running has always been at the heart of PUMA’s brand ethos of being forever faster, and PUMA NITRO ™ Technology is the exemplification of our brand’s commitment to innovate a product that makes running even more effortless.”
She added, “And for our second year as the Official Apparel and Footwear Sponsor at the Standard Chartered Singapore Marathon, we are happy to be able to partner with one of Singapore’s leading independent agencies to bring this value to the running community.”
Meanwhile, Alvina Seah, managing director at GOVT, commented, “This collaboration is meaningful because we are working with a brand that wants to make an impact to the category, set on an iconic running platform like the Standard Chartered Singapore Marathon. So we are certainly looking forward to the work we will be creating together.”
