Singapore – Dentsu Creative has been appointed by RMIT University as its creative agency for Australia and Southeast Asia. This is part of RMIT’s new brand strategy ‘Knowledge with Action’.
The appointment marks the first time RMIT has aligned with one brand and creative agency. Dentsu Creative will play a key role in supporting RMIT’s brand in Australia, promoting its heritage as one of Australia’s original tertiary institutions and highlighting its international reputation for excellence in education, research and engagement with industry and community.
The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.
For Kirsty Muddle, CEO at Denstu Creative Australia and New Zealand, they look forward to working with RMIT, knowing that its heritage in Australia and its strong global reputation make it a force within the education sector and a wonderful creative proposition for their team to work on.
“RMIT’s commitment to using its knowledge, skills and capabilities to make a difference in the world, Knowledge With Action, aligns perfectly with Dentsu Creative’s belief in sanpo yoshi, creating work that is good for business, good for people and good for society. Universities are Australia’s third biggest export, and RMIT is a major player in an economically important sector,” she said.
Muddle added, “At Dentsu, we have over 200 RMIT alumni locally and globally, and we are invested in the future of one of Australia’s oldest tertiary institutions as they invested in so many of ours. We cannot wait to help elevate the work RMIT does in Australia and in the broader Asia Pacific region.”
Meanwhile, Chaminda Ranasinghe, chief experince officer at RMIT University, commented, “We are thrilled to be working with Dentsu Creative. The team’s passion and energy for our brand and willingness to build a true partnership were key factors in the decision. Dentsu’s truly global operating model makes them the perfect partner for us to drive growth into other markets and tell the RMIT story around the world.”
