Singapore – After a highly competitive pitch spanning 6 months, Star Alliance has appointed The Secret Little Agency as its global creative agency of record.
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
Founded in 1997, Star Alliance is the world’s first and largest airline alliance, with 26 member airlines including many of the world’s top aviation companies like Air China, Lufthansa, Singapore Airlines, Turkish Airlines, United Airlines, amongst others.
Sidharth Grover, director of communications and marketing at Star Alliance, said, “We’re happy to collaborate with the highly dynamic The Secret Little Agency, which captured our attention with their strategic and creative talent. This partnership marks a step forward reflecting our commitment to impactful brand building, and we eagerly look forward to the creative ventures that lie ahead.”
Meanwhile, Eunice Tan, group CEO at The Secret Little Agency, commented, “We are thrilled to be given this opportunity to take the Star Alliance brand to new heights, and incredibly humbled by the trust placed in us – it’s amazing when we meet clients that mirror our drive and determination to create great work. We’re confident of the excellence we will unlock together in this new creative partnership.”
