Singapore – Digital advertising company PubMatic and AI-powered advertising solutions provider Silverpush have announced their strategic partnership that aims to enable brands and advertisers across the Asia Pacific to better connect with their target audiences through data-driven advertising.
The partnership, effective immediately, will allow advertisers to access to important audience data that can be applied on the sell side to bring greater efficiency to their campaigns. Advertisers can also leverage Silverpush’s AI-powered contextual data programmatically through Connect, PubMatic’s audience solution.
Connect will allow advertisers to engage audiences through privacy-compliant solutions that perform without relying on third-party cookies or outdated strategies and enable advertisers to access PubMatic’s premium inventory and use Silverpush’s hyper-contextual targeting.
“We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimize their campaigns and achieve their marketing objectives,” said Brandon Lee, director, addressability APAC at PubMatic.
He also explained that Connect will bring targeting to the sell-side, which means buyers can gain greater control over how their inventory and data are packaged and transacted to drive the best performance for their campaigns.
Raushida Vasaiwala, vice president for APAC at Silverpush, also commented, “We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS.”
Recently, PubMatic has also partnered with real-time data services provider Proximic to launch an ID-less targeting solution for marketers and media companies.
